Choice Hotels Makes Hole in One with LPGA.Business Editors SILVER SPRING, Md.--(BUSINESS WIRE)--June 1, 2004 Worldwide lodging franchisor Choice Hotels International (NYSE NYSE See: New York Stock Exchange :CHH CHH Cartilage Hair Hypoplasia CHH Crustacean Hyperglycemic Hormone CHH Carter Holt Harvey Limited (Australia & New Zealand) CHH Chuan Hup Holdings Limited (Singapore) CHH Certified Hardware Hosineer ) today announced the signing of a three-year partnership with the Ladies Professional Golf Association (LPGA LPGA abbr. Ladies Professional Golf Association ), making Choice Hotels the Official Hotel Partner of the LPGA. "Our agreement with Choice Hotels International extends to all facets of our organization-- from the tour players to teaching and club professional members, to staff and caddies," said Ty M. Votaw, LPGA commissioner. "We are proud to align the LPGA with the Choice Hotels' brands." The three-year deal includes advertising during the LPGA telecasts on ESPN ESPN Entertainment and Sports Programming Network , ESPN2 and the Golf Channel, prominent display of Choice's brands on the LPGA website with lists highlighting specific hotels located near a particular event, an on-site presence at LPGA tournaments and the rights to the LPGA-licensed marks. "On behalf of the LPGA, I'd like to welcome Choice Hotels into the LPGA sponsorship family," said Keith Cutler, LPGA senior vice president of national partnerships. "We look forward to working closely with Choice Hotels to help grow their business and build a long-term relationship between our organizations." Choice Hotels will provide the LPGA and its participants with a centralized telephone number for hotel reservations and discounted room rates at more than 3,500 properties in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Canada. "Sports fans represent a huge and loyal market for our hotels," said Wayne Wielgus, senior vice president of marketing for Choice Hotels. "We are proud to add the prestigious LPGA to the more than 30 sports organization partnerships we've developed over the past three years." "In addition to advertisements during televised LPGA events, Choice will have the opportunity to provide the hundreds of players and administrative staff of the LPGA with quality accommodations at more than 3,500 locations," Wielgus said. This year alone Choice Hotels has signed 16 partnerships with sports organizations, including USA Climbing; Ladies Professional Racquetball racquetball, sport played indoors by two or four players, combining elements of court handball and such racket games as squash racquets. It is played on a standard handball court 40 ft (12.2 m) long, 20 ft (6. Association (LPRA LPRA Low Power Radio Association LPRA Ladies Professional Racquetball Association LPRA Laws of Puerto Rico Annotated LPRA Levittown Public Recreation Association LPRA Lawful Permanent Resident Alien LPRA Livestock Price Reinsurance Agreement ); World of Outlaws The World of Outlaws (often abbreviated WoO) is an American motorsports sanctioning body. The body sanctions two major national touring series. It is best known for sanctioning a national tour of sprint cars. (professional sprint car racing Sprint cars are high-powered race cars designed primarily for the purpose of running on short dirt or paved tracks. Sprint car racing is popular in the United States, Australia, and New Zealand. ); California Youth Soccer Association-South and National Soccer Coaches Association of America. "We are thrilled to form this new partnership with the LPGA," said Donald Crawford Donald Crawford (1837–1 January 1919) was a Liberal MP. He sat for the constituency of Lanarkshire North-East from 1885 to 1895. In 1884 the Liberal President of the Local Government Board, Sir Charles Dilke, appointed Crawford to the Scottish Boundary Commission, , director of sports marketing for Choice Hotels. "This is an excellent opportunity to increase consumer awareness of our brands not only to golfers, but to leisure travelers as well." About Ladies Professional Golf Association (LPGA) Featuring the world's best women golfers, the Ladies Professional Golf Association's (LPGA) membership includes touring, teaching and club professionals. The LPGA Tour in 2004 features 33 events, with total prize money of more than $43 million. Since 1981, the LPGA and its tournaments have raised approximately $150 million for charity. From the dreams of its 13 founders in 1950, the LPGA has evolved into the world's preeminent women's professional sports Professional athletes are distinguished from amateur athletes because they're paid. Women's professional sports leagues are relatively new and most common in very economically developed countries, where investors are available to buy teams, and businesses can afford to sponsor them organization. The LPGA has grown from its roots as a playing tour into a non-profit organization involved in every facet of golf. The LPGA Teaching and Club Professional (T&CP) membership boasts a total of nearly 1,200 women golf professionals who serve as teachers, golf professionals, club managers and coaches. Through the LPGA T&CP membership, the LPGA is working to increase the involvement of women and youth in golf, as well as contribute to the growth of the sport overall. The LPGA is headquartered in Daytona Beach, Fla. For more information on the LPGA, log on to www.LPGA.com. About Choice Hotels International Choice Hotels International is one of the world's largest lodging franchisors, marketing more than 5,000 hotels open or under development in 44 countries and territories under the Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Econo Lodge, and Rodeway Inn brand names. For more information on Choice, visit the company's web site at www.choicehotels.com. Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Econo Lodge, and Rodeway Inn are the proprietary trademarks and service marks of Choice Hotels International Inc. (C) 2004 Choice Hotels International, Inc. All rights reserved. |
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