Choice Hotels Launches Triple Miles Promotion; American Airlines, Delta Air Lines, Northwest Airlines, US Airways Mileage Programs Participating; Two Million Miles Sweepstakes Complements Campaign.Business Editors SILVER SPRING, Md.--(BUSINESS WIRE)--Jan. 28, 2002 Beginning February 1, members of American Airlines American Airlines Major U.S. airline. American was created through a merger of several smaller U.S. airlines and incorporated in 1934. It continued to buy the routes of other airlines, becoming an international carrier in the 1970s; its routes include South America, the AAdvantage, Delta SkyMiles, Northwest Airlines WorldPerks and US Airways airways Anatomy The 'pipes'–trachea, bronchi, bronchioles–through which air passes to and from the alveoli. See Small airways. Dividend Miles will receive triple miles when staying at any of the 3,300 hotels in the U.S. and the Caribbean franchised by Choice Hotels International (NYSE NYSE See: New York Stock Exchange :CHH CHH Cartilage Hair Hypoplasia CHH Crustacean Hyperglycemic Hormone CHH Carter Holt Harvey Limited (Australia & New Zealand) CHH Chuan Hup Holdings Limited (Singapore) CHH Certified Hardware Hosineer ). Throughout the promotion, which ends April 30, guests at Comfort Inn, Comfort Suites, Quality, Clarion A family of application development systems for Windows from SoftVelocity, Inc., Pompano Beach, FL (www.softvelocity.com). Clarion provides a comprehensive set of tools for development, including a screen builder, 4GL and application generator. , Sleep Inn and MainStay Suites Mainstay Suites is a brand of mid-priced extended stay hotels franchised by Choice Hotels International. Mainstay Suites hotels provide comfortable and affordable accommodations to extended stay travelers as well as provide many amenities to its guests. brand hotels in the U.S. and the Caribbean can earn 750 miles per stay instead of the standard 250 miles. Guests at Econo Lodge Econo Lodge is an economy motel chain based in the United States. Econo Lodge is the second largest brand in the Choice Hotels system. It is one of the best known names of its category and provides affordable rooms to budget travelers. and Rodeway Inn Rodeway Inn is an upper-priced economy chain of motels in the United States and Canada. Rodeway Inn is a brand of the Choice Hotels group. There are over 150 locations in North America. brand hotels can earn 450 miles per stay instead of the standard 150 miles. In addition to the triple miles promotion, all Choice brand hotels in the U.S. and the Caribbean will participate in a "Thanks a Million" Sweepstakes that includes a one million miles grand prize and ten 100,000 miles first prizes. Entry forms, terms and conditions are available at www.choicehotels.com. No purchase is necessary to enter. "Americans are on the move again," said Wayne W. Wielgus, Choice's senior vice president, marketing. "In particular, business travelers are again recognizing the competitive advantage in `being there.' Our aim with this promotion is to welcome travelers back - to the road and to our hotels, which offer accommodations at most price points and in most locations nationwide. "By offering triple miles at our hotels, as well as the chance to win millions of miles in our `Thanks a Million' sweepstakes, we're giving travelers yet another reason to stay with us," Wielgus said. The triple miles promotion will be supported by a $10 million print and broadcast advertising campaign to run in national magazines and newspapers and to air on network and cable television with heavy airplay air·play n. The broadcasting of an audio or audiovisual recording on the air over radio or television. airplay Noun the broadcast performances of a record on radio during the 2002 Winter Olympics. Advertisements will include "The Power of Being There. Go" tagline that has become a trademark for the hotel chain, as well as the "Thanks for Traveling" slogan A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. Slogans vary from the written and the visual to the chanted and the vulgar. that Choice developed in the wake of the terrorist attacks against America on September 11. A series of radio advertisements will tout Tout To promote a security in order to attract buyers. tout To foster interest in a particular company or security. For example, a broker might tout a security to a client in the hope that the client will purchase the security. the triple miles promotion for Econo Lodge and Rodeway Inn brand hotels. To receive triple miles, guests need only to stay at a qualifying rate and provide the selected airline member number upon check-in. Choice Hotels International is the one of the world's largest lodging franchisors with more than 5,000 hotels open or under development in 42 countries. Its Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, Econo Lodge, Rodeway Inn and MainStay Suites brands serve guests worldwide. Earn triple miles when paying eligible rates. Offer available in the U.S. and the Caribbean from February 1 - April 30, 2002. This offer cannot be combined with any other offer. Some restrictions apply. American Airlines and AAdvantage are registered trademarks of American Airlines, Inc. All standard program rules and conditions apply. American Airlines reserves the right to change AAdvantage program at any time without notice. American Airlines is not responsible for products or services offered by other participating companies. For complete details about the AAdvantage program, visit www.aa.com. Delta SkyMiles is a registered trademark of Delta Air Lines. All standard program rules and conditions apply. Northwest Airlines WorldPerks is a registered trademark of Northwest Airlines. Participation in WorldPerks is subject to the terms and conditions of the WorldPerks Member's Guide. All Dividend Miles terms and conditions apply. Comfort Inn, Comfort Suites, Clarion, Quality, Sleep Inn, Econo Lodge, Rodeway Inn, MainStay Suites and The Power of Being There. Go. are registered trademarks and service marks of Choice Hotels International, Inc. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion