Choice Hotels Increases Focus On Extended Stay Brands; Franchise Development, Services and Sales Support Areas Enhanced.SILVER SPRING, Md. -- Since the acquisition of the Suburban Extended Stay Hotel brand in late 2005, Choice Hotels International (NYSE NYSE See: New York Stock Exchange :CHH CHH Cartilage Hair Hypoplasia CHH Crustacean Hyperglycemic Hormone CHH Carter Holt Harvey Limited (Australia & New Zealand) CHH Chuan Hup Holdings Limited (Singapore) CHH Certified Hardware Hosineer ) has focused on building a dedicated infrastructure to bolster This article is about the pillow called a bolster. For other meanings of the word "bolster", see bolster (disambiguation). A bolster (etymology: Middle English, derived from Old English, and before that the Germanic word bulgstraz its aggressive expansion and service commitment to the extended stay lodging market. Choice began its commitment to the segment by establishing a corporate extended stay brand team to help increase franchisee profitability and customer satisfaction at its extended stay brands. The team is led by Kevin Lewis Notable men called Kevin Lewis include:
Choice also created franchise development, franchise services and sales support teams dedicated to the extended stay segment. "Our dedicated franchise support team is committed to providing our extended stay franchisees with the right tools to maximize rate and occupancy in the segment," Lewis said. "The operational expertise of our team combined with the power of Choice's global marketing and central reservations central reservation Noun Brit & NZ the strip that separates the two sides of a motorway or dual carriageway central reservation n (BRIT) (AUT) → mediana system provides our franchisees the right tools for success in the segment. "Suburban brand franchisees were live on the Choice reservations system fewer than 100 days after the acquisition," he added. "Our largest franchisee reported receiving more reservations in the first week after the cut-over than in the entire month of January 2005." The franchise development team is led by Dan Couture, regional vice president, extended stay development. "Our team of extended stay franchise sales directors is focused on the growing both the MainStay Suites Mainstay Suites is a brand of mid-priced extended stay hotels franchised by Choice Hotels International. Mainstay Suites hotels provide comfortable and affordable accommodations to extended stay travelers as well as provide many amenities to its guests. and Suburban brands," said Couture. "We have set ambitious goals for ourselves this year, and we expect to meet those goals." The extended stay-focused services team provides revenue advice, operational advice and quality assurance for our extended stay properties. The extended stay-focused local sales support team will help drive extended stay business to the individual properties. "One of the main customer bases for Choice Hotels is franchisees," said Lewis. "We're always looking to deliver a high ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). to our franchisees, and one way we're trying to help do so in the case of our extended stay properties is to provide a strong local sales effort. We believe this local effort is essential to the profitability of the hotels." In addition, Choice is now providing extended stay-focused training, and has modified its technology, including the company's profit management system and reservations management system, to meet the needs and support the operations of its extended stay hotels Extended Stay Hotels (ESH) is a hotel brand that is the culmination of a rapid expansion in the extended stay hotel extended stay lodging market. Extended Stay Hotels is now one of the most recognized brands in the extended stay industry. . MainStay Suites, the company's mid-scale extended stay brand, recently celebrated the opening of its 27th hotel in St. Roberts, Missouri. The hotel is built with the brand's newly introduced market flexible room types allowing the appropriate local mix of studio and one-bedroom suites. Suburban Extended Stay Hotel, the company's economy extended stay brand, recently opened its 66th hotel in Dayton, Ohio Dayton is a city in southwestern Ohio, United States. It is the county seat and largest city of Montgomery County. As of the 2005 census estimate, the population of Dayton was 158,873. . The hotel is built using the newest, cost efficient Suburban prototype. Choice Hotels also has created an extended stay specific marketing plan for 2006 to drive long-term extended stay business to its extended stay hotels. The plan consists of a combination of advertisements, advertorials, direct mail/email, direct sales and attendance at relevant trade shows. About Choice Hotels International Choice Hotels International is one of the world's largest lodging franchisors, marketing more than 5,000 hotels open or under development in more than 40 countries under the Cambria Suites, Clarion A family of application development systems for Windows from SoftVelocity, Inc., Pompano Beach, FL (www.softvelocity.com). Clarion provides a comprehensive set of tools for development, including a screen builder, 4GL and application generator. , Quality, Comfort Suites, Comfort Inn, Sleep Inn, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge Econo Lodge is an economy motel chain based in the United States. Econo Lodge is the second largest brand in the Choice Hotels system. It is one of the best known names of its category and provides affordable rooms to budget travelers. and Rodeway Inn Rodeway Inn is an upper-priced economy chain of motels in the United States and Canada. Rodeway Inn is a brand of the Choice Hotels group. There are over 150 locations in North America. brand names. For more information on Choice, visit the company's web site at www.choicehotels.com. Choice Hotels, Choice Hotels International, Cambria Suites, Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn are proprietary trademarks and service marks of Choice Hotels International. (C) 2006 Choice Hotels International, Inc. All rights reserved. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion