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Choice Hotels Hosts Key Prospects In Miami Beach; Reinforcing the Company's Commitment to Increase Minority Hotel Ownership.


SILVER SPRING, Md. -- In support of the company's ongoing efforts to enhance the number of Hispanic franchisees in its system, worldwide lodging franchisor Choice Hotels International (NYSE NYSE

See: New York Stock Exchange
:CHH CHH Cartilage Hair Hypoplasia
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) will host a networking event at the Cacao cacao (kəkä`ō, –kā`–), tropical tree (Theobroma cacao) of the family Sterculiaceae (sterculia family), native to South America, where it was first domesticated and was highly prized by the Aztecs.  Restaurant located 141 Giralda Avenue today, October 13, at 6 pm in Miami Beach Miami Beach, city (1990 pop. 92,639), Dade co., SE Fla., on an island between Biscayne Bay and the Atlantic Ocean; inc. 1915. It is connected to Miami by four causeways. . The invitation-only event will bring prospective Hispanic hoteliers that are currently proceeding through the sales cycle together with Choice Hotels representatives while providing a networking platform to openly discuss common successes and challenges.

"We are excited to offer potential Hispanic franchisees an opportunity to network with experienced lodging industry entrepreneurs and hear success stories from existing Hispanic Choice Hotels franchisees," said Raul Fuentes, manager, emerging markets. "We recognize and appreciate the wealth of experience that our minority franchisees bring to the table and look forward to developing solid opportunities for them to grow within the Choice Hotels system."

In May 2005, Choice Hotels launched the Choice Hotels Hispanic Owners and Managers Alliance (CHHOMA). This Alliance was developed to provide networking opportunities for Hispanic franchisees to share best practices and experiences and to serve as a platform to recruit new Hispanic franchisees to the Choice Hotels system.

CHHOMA currently has nearly 20 members and represents Comfort Inn, Comfort Suites, Quality, Clarion A family of application development systems for Windows from SoftVelocity, Inc., Pompano Beach, FL (www.softvelocity.com). Clarion provides a comprehensive set of tools for development, including a screen builder, 4GL and application generator. , Sleep Inn, MainStay Suites Mainstay Suites is a brand of mid-priced extended stay hotels franchised by Choice Hotels International. Mainstay Suites hotels provide comfortable and affordable accommodations to extended stay travelers as well as provide many amenities to its guests. , Econo Lodge Econo Lodge is an economy motel chain based in the United States. Econo Lodge is the second largest brand in the Choice Hotels system. It is one of the best known names of its category and provides affordable rooms to budget travelers.  and Rodeway Inn Rodeway Inn is an upper-priced economy chain of motels in the United States and Canada. Rodeway Inn is a brand of the Choice Hotels group. There are over 150 locations in North America.  brands across the U.S.

"At Choice Hotels we're committed to expanding and diversifying our franchisee base," said Brian Parker, vice president of emerging markets and new business development. "Truly successful companies continuously find ways to grow and evolve and we're doing just that by educating minority entrepreneurs about hotel franchising and the power of the Choice Hotels system."

About Choice Hotels International

Choice Hotels International is one of the world's largest lodging franchisors, marketing more than 5,000 hotels open or under development in more than 40 countries under the Cambria Suites, Clarion, Quality, Comfort Suites, Comfort Inn, Sleep Inn, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brand names. For more information on Choice, visit the company's web site at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Cambria Suites, Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn are proprietary trademarks and service marks of Choice Hotels International.

(C) 2005 Choice Hotels International, Inc. All rights reserved.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Oct 13, 2005
Words:392
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