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Choice Hotels Brings Back Popular Fall Promotion: ''Stay 2 Times. Earn a Free Night.'' Repeat.; No Limit to Number of Free Nights Travelers Can Earn.

SILVER SPRING, Md. -- This fall, Choice Hotels International, Inc. (NYSE:CHH) brings back its popular "Stay 2 Times. Earn a Free Night." fall promotion. With this promotion -- which was one of Choice's most successful promotions to date -- travelers qualify for a free night's lodging after two separate stays at any Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion or MainStay Suites brand hotels in the U.S. (Consecutive nights at one hotel, regardless of check-ins or check-outs, count as one stay.)

"Our 'Stay 2 Times. Earn a Free Night.' offers great value for business and leisure travelers alike," said Wayne Wielgus, executive vice president and chief marketing officer for Choice Hotels. "The promotion has been phenomenally successful for us when we've run it in the past, so it makes good business sense for us to -- once again -- give guests at our hotels a reward that is one of the most generous available in today's travel marketplace."

To participate in the promotion, which runs September 1 through November 30, guests must be members of the Choice Privileges guest rewards program. Guests may join Choice Privileges upon check in or check out, and their stay will count toward the promotional free night. There is no limit on the number of free nights a traveler can earn.

Members who stay on two separate occasions at any midscale Choice Hotels' brand in the U.S. will receive a minimum of 6,500 bonus points. Along with the points earned from the original two qualifying stays, the bonus will give members enough points to redeem a free night on a future stay at most midscale Choice brand hotels throughout the U.S.

With a Choice Privileges Visa Platinum credit card, travelers can earn free nights even faster. Every time and everywhere travelers use their Choice Privileges Visa card, they earn additional Choice Privileges points. Points can be redeemed for room nights, airline miles, or gift certificates from more than 100 national and 400 regional retailers and restaurants. The Choice Privileges rewards program also offers members special benefits such as express reservations, express check-in, complimentary room upgrade (upon availability), free local phone calls and incoming faxes, complimentary newspaper and extended check-out.

Travelers may learn more about the advantages of Choice Privileges membership by visiting choiceprivileges.com, calling 888.770.6800 or by inquiring at the front desk of any Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion or MainStay Suites brand hotel in the U.S.

Ads featuring the "Stay 2 Times. Earn a Free Night." promotion will launch in September on a number of cable television outlets including CNN, ESPN, Lifetime, USA Network and The Travel Channel. Ads also will run in national print, broadcast and online media locations, including USA Today, Travel Weekly, Tom Joyner Sky Shows, AOL, and other major media outlets.

Worldwide lodging franchisor Choice Hotels International markets more than 5,000 hotels in over 40 countries under the brand names Clarion, Quality, Comfort Suites, Comfort Inn, Sleep Inn, MainStay Suites, Econo Lodge and Rodeway Inn. The company's newest brand, Cambria Suites, launched in January 2005. For more information on Choice, visit the company's web site at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, MainStay Suites, Econo Lodge, and Rodeway Inn are proprietary trademarks and service marks of Choice Hotels International.

(C) 2005 Choice Hotels International, Inc. All rights reserved.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Aug 23, 2005
Words:567
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