Choice Hotels Board Elects David Goldberg Vice President, Corporate & Brand Strategy and Treasurer; Thomas Hall Named to Lead Product Management & Development.

Business Editors

SILVER SPRING, Md.--(BUSINESS WIRE)--Feb. 13, 2004

Choice Hotels International, Inc. (NYSE:CHH) today announced its Board of Directors has elected David Goldberg as Vice President, Corporate & Brand Strategy and Treasurer. He previously served as Vice President, Strategy & Business Development. In his expanded role, Goldberg will oversee the brand portfolio, and continue to manage corporate strategic planning and the company's treasury function.

In a related move, Thomas Hall, who joined Choice in July of 2000, has been named Vice President, Product Management & Development. He formerly served as Vice President, Brand Management & Strategies. In his new assignment, Hall will oversee development of new hotel prototypes, conversion and renovation design, and property inspections performed as part of franchise sales and renewals. He also will continue to manage the fair franchising function. Both executives will report to Joseph M. Squeri, Senior Vice-President, Development, and Chief Financial Officer.

"Since joining Choice in 1999, David has played a critical role in formulating the company's corporate and brand strategies, re-engineering our franchise sales and development organizations, and realizing significant operational efficiencies," said Squeri. "Moving forward David's role will be critical in establishing the appropriate brand strategies that will enable Choice to sustain its franchise growth. We are pleased that David will be lending his talents to help us provide the highest return on investment for our hotel owners, and a even higher quality, more consistent experience for guests."

He added, "Thom Hall's vast franchising and operations experience in the hospitality and gaming industries gives Choice a valuable asset in determining how our hotel brand products should evolve and perform in a highly competitive environment."

Choice Hotels International is the second largest hotel franchisor in the world, with 4,810 hotels open, representing 388,618 rooms, in the United States and 41 other countries and territories. As of December 31, 2003, 401 hotels are under development in the United States, representing 31,409 rooms, and an additional 90 hotels, representing 8,468 rooms, are under development in 19 countries and territories. Its Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, Econo Lodge, Rodeway Inn and MainStay Suites brands serve guests worldwide.

Certain matters discussed in this press release may constitute forward-looking statements within the meaning of the federal securities law. Such statements are based on management's beliefs, assumptions and expectations, which in turn are based on information currently available to management. Actual performance and results could differ from those expressed in or contemplated by the forward-looking statements due to a number of risks, uncertainties and other factors, many of which are beyond Choice's ability to predict or control. For further information on factors that could impact Choice and the statements contained therein, we refer you to the filings made by Choice with the Securities and Exchange Commission, including its Form 10-Q for the period ended March 31, 2003.

Additional corporate information may be found on the Choice Hotels' Internet site, which may be accessed at www.choicehotels.com

Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, Econo Lodge, Rodeway Inn and MainStay Suites are registered trademarks of Choice Hotels International, Inc.