Choice Hotels, Sunburst Hospitality, Agree to Enhance Strategic Alliance.SILVER SPRING, Md.--(BUSINESS WIRE)--Dec. 21, 1998--Choice Hotels International, Inc., (NYSE NYSE See: New York Stock Exchange :CHH CHH Cartilage Hair Hypoplasia CHH Crustacean Hyperglycemic Hormone CHH Carter Holt Harvey Limited (Australia & New Zealand) CHH Chuan Hup Holdings Limited (Singapore) CHH Certified Hardware Hosineer ) and Sunburst Hospitality Corporation, (NYSE:SNB SNB Snowboard SNB Service New Brunswick SNB Sentinel Node Biopsy SNB Shake and Bake (algorithm) SNB special negotiating body SNB Singapore Nursing Board SNB Strictly Non-Blocking SNB Strengths/Needs-Based ) have agreed to strengthen their strategic alliance to enhance development of the extended-stay MainStay Suites Mainstay Suites is a brand of mid-priced extended stay hotels franchised by Choice Hotels International. Mainstay Suites hotels provide comfortable and affordable accommodations to extended stay travelers as well as provide many amenities to its guests. hotel brand. The agreement was approved by both companies' boards of directors. The companies formed a strategic alliance in October 1997, when Sunburst Hospitality, one of the country's leading hotel ownership and management companies, separated from Choice Hotels, the world's second largest hotel franchisor, in a tax-free spin-off. The strategic alliance contemplated that all of the hotels which Sunburst developed would be licensed under one of Choice Hotels' seven franchise brands. Under the terms of the new agreement, Choice will retain ownership of the MainStay Suites brand and Sunburst will commit to develop a total of 25 MainStay Suites hotels by October 2001. The company previously had agreed to develop 15 MainStay Suites properties, all of which are either open, under construction or in development. This new agreement results in a settlement of current amounts outstanding between the two parties. "We are pleased that our strategic alliance with Sunburst has been strengthened by this agreement, demonstrating our commitment to the extended stay segment and to excellent franchise relations with our largest development partner," said Charles A. Ledsinger, Jr., president and chief executive officer of Choice Hotels. "Sunburst has been an integral part of the successful launching of the MainStay Suites brand." "This agreement further demonstrates our mutual commitment to offer a quality, high value extended-stay product that provides business travelers and families with home-like lodging in desirable locations," said Donald J. Landry, vice chairman and chief executive officer of Sunburst Hospitality. "It also underscores our belief that this lodging segment continues to hold great promise for the future." In a related development, Sunburst has re-apppointed Stewart Bainum, Jr., to its board as Chairman, and his father, Stewart Bainum, has resigned from Sunburst's Board. "I am pleased that Choice and Sunburst have resolved outstanding issues and strengthened their strategic alliance agreement. This is a win-win result for these companies," said Stewart Bainum, Jr. Choice Hotels International franchises more than 4,000 hotels open and under development in 33 countries and marketed under the brand names Comfort, Quality, Clarion, Sleep Inn, Econo Lodge Econo Lodge is an economy motel chain based in the United States. Econo Lodge is the second largest brand in the Choice Hotels system. It is one of the best known names of its category and provides affordable rooms to budget travelers. , Rodeway Inn Rodeway Inn is an upper-priced economy chain of motels in the United States and Canada. Rodeway Inn is a brand of the Choice Hotels group. There are over 150 locations in North America. and MainStay Suites. Sunburst Hospitality Corp., is a leading independent hotel owner/operator with 96 hotels in 27 states across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Sunburst is also the number one owner/developer of MainStay Suites mid-priced, extended stay hotels Extended Stay Hotels (ESH) is a hotel brand that is the culmination of a rapid expansion in the extended stay hotel extended stay lodging market. Extended Stay Hotels is now one of the most recognized brands in the extended stay industry. . |
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