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Chocolate power.


[ILLUSTRATION OMITTED]

Some of the world's most unusual chocolate entrepreneurs tire on an island in the Napo River in Ecuador's Amazon rain forest. For the Quichua [KEE-choo-ah) people, cacao has always been a treat--the pulp is a tart candy and the beans make great hot chocolate. The beans were also a commodity--sold for about 20 cents a pound and shipped worldwide to be turned into mass-produced chocolate. But the Quichua grew tired of making a meager Living from so highly valued a product. With the help of volunteers from the U.S., they began creating their own chocolate. Now, their Kallari bars (above) are being sold throughout the U.S., setting for as much as $5.99 apiece at Whole Foods.

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Title Annotation:ECUADOR; Kallari bars
Publication:New York Times Upfront
Article Type:Brief article
Geographic Code:3ECUD
Date:Dec 1, 2008
Words:121
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