Chockstone Opens National Advertising Network at Retailers' Point of Sale.New Advertising Channel to Deliver Targeted Promotions to Consumers While Putting Money into Retailers' Pockets PORTLAND Portland, town, England Portland, town (1991 pop. 12,945), Dorset, S England. It is on the Isle of Portland, a small rocky peninsula. Portland stone has been used in St. Paul's Cathedral and other important London buildings. Lobsters and crabs are harvested. , Ore. -- Chockstone Inc., provider of the world's most innovative customer loyalty and stored value solutions, announced today that it has created Receipt and Respond[TM], an advertising network linking its restaurant and retail clients with national and local advertisers. Chockstone's network delivers point of purchase advertisements and promotional offers directly on consumer receipts. Specific ads are delivered based on actual transaction parameters, including retailer, store location, consumer spending Consumer demand or consumption is also known as personal consumption expenditure. It is the largest part of aggregate demand or effective demand at the macroeconomic level. pattern, type of transaction (e.g. loyalty, credit card), day of week, time of day, and items purchased. Until recently, Chockstone's clients used the bottom of customer receipts exclusively to deliver their own in-store or online offers to generate incremental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. sales and profitability. Now, Chockstone has unveiled a system that allows its clients to sell that proven promotional space to third-party advertisers. By matching complementary retailers and advertisers, Chockstone delivers a new revenue stream to retailers and a new communications channel Also called a "circuit" or "line," it is a pathway over which data are transferred between remote devices. It may refer to the entire physical medium, such as a telephone line, optical fiber, coaxial cable or twisted wire pair, or, it may refer to one of several carrier frequencies to advertisers. "We're excited to flip the traditional processing model around and pay our clients to send us transactions," said Jeffrey Lipp, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and President of Chockstone. "We are creating a new revenue stream for our operators by monetizing consumer receipts, which is a great extension of our core loyalty and personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. capabilities. With the information we're capturing and consumer profiles we're building, we are able to give advertisers a network to deliver targeted, effective offers at the retail point of sale." Chockstone has made Receipt and Respond[TM] available to all of its loyalty, gift, and credit card gateway clients. National and local advertisers can choose from an inventory of hundreds of millions of consumer receipts printed at approximately 30,000 retail locations. Chockstone manages the network on behalf of its retailers and credits monthly processing statements with advertiser ad·ver·tise v. ad·ver·tised, ad·ver·tis·ing, ad·ver·tis·es v.tr. 1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase funds, based on total impressions delivered and advertiser conversion rates. About Chockstone Chockstone provides the most innovative personalization, loyalty, and stored value solutions available to merchants today. Chockstone's programs are used by leading brands in the restaurant, retail, and convenience store markets to increase consumer loyalty and drive profitability. Headquartered in Portland, Ore., Chockstone, Inc. is a privately held corporation Noun 1. privately held corporation - a corporation owned by a few people; shares have no public market close corporation, closed corporation, private corporation . To learn more about Chockstone's products and services, visit www.chockstone.com. |
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