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Chockstone Inc. and Vesta Corp. Announce Alliance to Enhance Stored Value Card Offerings.


Business Editors

PORTLAND, Ore.--(BUSINESS WIRE)--March 8, 2004

Chockstone, Inc., and Vesta Corp., two leading companies in the stored value industry, today announced an alliance to expand the functionality of retail-branded stored value cards. Together, the two companies will enable stored value cardholders to add prepaid long distance or wireless minutes to their existing cards.

The partnership brings together the leader in integrated gift and loyalty card programs for retailers with the leader in stored value recharge re·charge  
tr.v. re·charged, re·charg·ing, re·charg·es
To charge again, especially to reenergize a storage battery.



re
 services. The integration of these services will allow retailers to generate additional revenue by increasing the utility of their stored value programs. Vesta's multi-use technology will allow retailers to provide multiple services in one card, while simplifying the payment process and strengthening brand loyalty.

"In the intense battle for real estate in a consumer's wallet, retailers must differentiate themselves and the value of their card programs," said Jeffrey Lipp, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Chockstone, Inc. "We're fortunate to combine our advanced stored value platform with Vesta's patented multi-use technology and the leading long distance and wireless carriers in the U.S."

With one card and one account number, consumers can access pre-paid funds for retail purchases and phone minutes while simultaneously earning loyalty credits redeemable for additional purchases. By issuing these cards, retailers can reduce acquisition costs and increase loyalty by offering an innovative card program.

"This multi-use concept is the next, natural step in the rapidly growing stored value market where retailers and carriers are constantly seeking a point of differentiation," said Doug Fieldhouse, president and CEO, Vesta Corp. "The partnership with Chockstone will benefit retailers and carriers, while expanding the appeal of stored value programs to consumers."

About Chockstone, Inc.

Chockstone is the Technology Behind Stored Value(TM). As the leading stored value card processor, Chockstone focuses on gift, loyalty, and marketing card programs for multi-unit QSR QSR Quick Service Restaurant
QSR QoS (Quality of Service) Satisfaction Rate
QSR Quality System Regulations
QSR Quality Status Report
QSR Quality System Review
QSR Quarterly Status Report
QSR Quality System Requirement
 and retail organizations. Chockstone's services enable retailers to strengthen their relationships with their customers and drive incremental Additional or increased growth, bulk, quantity, number, or value; enlarged.

Incremental cost is additional or increased cost of an item or service apart from its actual cost.
 profits. Chockstone was recognized as a leading innovator in the Stored Value Industry by the Oregon Entrepreneurs Forum in 2003. More information at www.chockstone.com.

About Vesta Corporation

Headquartered in Portland, Ore., Vesta is the leader in stored value recharge services. Uniquely suited to stimulate customer loyalty in the telecom, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 and retail industries, Vesta's solutions are designed to support credit card-not-present (CNP (Certified Network Professional) A professional designation and accreditation given to individual IT networking professionals by the Network Professional Association (www.npa.org). ) transactions requiring real-time customer authentication (1) Verifying the integrity of a transmitted message. See message integrity, e-mail authentication and MAC.

(2) Verifying the identity of a user logging into a network.
 and account recharge. For over seven years, the Years, The

the seven decades of Eleanor Pargiter’s life. [Br. Lit.: Benét, 1109]

See : Time
 Company's proprietary recharge and authentication technologies have maximized revenue and provided secure, convenient account recharge services for customers of AT&T Long Distance, AT&T Wireless, Cingular, American Airlines American Airlines

Major U.S. airline. American was created through a merger of several smaller U.S. airlines and incorporated in 1934. It continued to buy the routes of other airlines, becoming an international carrier in the 1970s; its routes include South America, the
, MasterCard, Citibank, and others. Vesta has been ranked as one of America's fastest growing private technology companies by Inc, Fast Company, and Deloitte and Touche, and was recognized by the ComputerWorld Honors Program for technological advancements. For more information on Vesta Corp. visit www.trustvesta.com or email info@trustvesta.com.
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 8, 2004
Words:481
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