Chockstone's Technology Doubles Taco Bueno's Gift Card Sales at Corporate and New Franchise Locations in '05.PORTLAND, Ore. -- Chockstone Inc., provider of the world's most innovative stored value, customer loyalty and payment processing solutions, announced today that client Taco Bueno Taco Bueno is a U.S.-based fast food restaurant chain that specializes in Mexican food. Founded in Abilene, Texas in 1967, the chain has stores in Texas, Oklahoma, Kansas, Missouri, Nebraska, New Mexico, and Arkansas with concentrations in the Dallas-Fort Worth area, Abilene, nearly doubled its gift card volume last year with Chockstone's card-based technology over the previous year's paper-based solution. The company, which has locations in Texas, Oklahoma and Kansas, unveiled the new offering in October 2005 in each of its 145 stores, including its first-ever franchise units. "We knew rolling out a paper-based solution to our new franchises, as well as our corporate locations, would've been impossible to manage, but we couldn't have anticipated the astronomical as·tro·nom·i·cal also as·tro·nom·ic adj. 1. Of or relating to astronomy. 2. Of enormous magnitude; immense: an astronomical increase in the deficit. response we received to our initial electronic gift card offering in just a few months," said Tim Collins There are at least ten notable people called Tim Collins:
Chockstone's Single Swipe swipe n. 1. A sweeping blow or stroke. 2. Informal A critical remark. 3. A lever, especially one that raises the bucket in a well. v. swiped, swip·ing, swipes v. technology enables a single payment terminal to process gift, loyalty, and credit cards, keeping transaction time to a minimum. Taco Bueno also leverages Chockstone's Gateway technology, which seamlessly interfaces with the company's real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. reporting tool to deliver data-rich information about customers and their purchasing preferences. The program is complimented by Chockstone's retailer-branded website, which provides consumers an easy, online tool to purchase cards for themselves or others, reload (1) To load a program from disk into memory once again in order to run it. Reload is entirely different than reinstall. Reinstall means that you have to run the install program from a CD-ROM or floppy disk and perform the installation procedure over again. and combine cards, and check current balances. "Our deep experience in the restaurant and quick-service industries have allowed us to develop the ultimate card-based solution to scale to the corporate environment, a franchise model or a combination of the two," said Dan Devlin, Chockstone's chairman and CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey. . "Taco Bueno is a company that recognized the value of combining its move to a new business model with a move to the purchasing model of the future. We at Chockstone congratulate them on their phenomenal success." About Chockstone Chockstone provides the most flexible and innovative stored value solutions available to merchants today. Designed to increase customer loyalty and drive profitability, Chockstone's programs are used by leading brands in the retail, restaurant, and convenience store markets. Headquartered in Portland, OR, Chockstone, Inc., is a privately-held corporation. To learn more about Chockstone's products and services, visit www.chockstone.com. About Taco Bueno Taco Bueno is a Mexican Mexican named after or originating in Mexico. Mexican axolotl see ambystomamexicanum. Mexican beaded lizard (Heloderma horridum quick-service restaurant that offers Fast Casual Quality at Fast Food Price and Convenience(TM). Founded in 1967 in Abilene, Texas Abilene is a city in Taylor County, Texas, United States, in the central portion of the state. The population was 115,930 at the 2000 census. It is the principal city of the Abilene, Texas Metropolitan Statistical Area, which had a 2006 estimated population of 158,063. , Taco Bueno today boasts 145 locations in Texas, Oklahoma, Kansas and Arkansas. Find out more about Taco Bueno by logging on to www.tacobueno.com. |
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