Chockstone's New Promotions Manager Gives Marketers Complete Control.Easy-to-Use, Web-based System Launches Targeted Promotions in a Few Simple Steps SCOTTSDALE Scottsdale, city (1990 pop. 130,069), Maricopa co., central Ariz.; settled in 1895 by Winfield Scott, inc. 1951. It is a resort and retirement center in the Phoenix metropolitan area. , Ariz. & PORTLAND Portland, town, England Portland, town (1991 pop. 12,945), Dorset, S England. It is on the Isle of Portland, a small rocky peninsula. Portland stone has been used in St. Paul's Cathedral and other important London buildings. Lobsters and crabs are harvested. , Ore. -- Chockstone Inc., provider of the world's most innovative customer loyalty and stored value solutions, announced today at the Restaurant Leadership Conference that it has released the first sophisticated 'do it yourself' promotion engine giving marketers the ability to launch highly targeted promotional offers delivered at the point of sale (POS (1) See point of sale and packet over SONET. (2) "Parent over shoulder." See digispeak. POS - point of sale ). Recent Chockstone customer studies have proven that loyalty programs can increase same store sales Same Store Sales A statistic used in retail industry analysis. It compares sales of stores that have been open for a year or more. Notes: This statistic allows investors to determine what portion of new sales has come from sales growth and what portion from the opening of by as much as 8% and drive average tickets up as much as 12%. Marketers, for the first time, can launch their own promotions, and continuously test and refine them as they see immediate results. Loyalty programs and promotions are proven to: < -- Drive foot traffic at off-peak times < -- Increase average tickets and same store sales < -- Drive improved ROI from marketing budgets < -- Develop long-term brand loyalty "Marketers have long had to rely on others to launch promotions into their customer base," said Julie JULIE Joint Utility Locating Information for Excavators JULIE Jena University Language and Information Engineering (Germany) Anne Reda, Director of Product Management for Chockstone. "We are giving the power of 'do it yourself' loyalty programs directly to marketers, so they can quickly and effectively react to constantly changing market conditions. As competitive pressures mount, loyalty programs have proven to be very effective 'tie-breakers' for restaurateurs. Chockstone is putting the power of loyalty programs right where they belong - in our customers' hands." Chockstone's Promotions Manager Now Available Self-Serve Until recently, Chockstone's clients worked with Chockstone's Professional Services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. group to launch new promotional campaigns. Chockstone has now unveiled the Chockstone[R] Promotions Manager[TM], a web-based solution for turning the point of sale into a delivery system for promotions. Chockstone's Promotions Manager allows marketers to design promotions in a few simple steps. Chockstone customers now have the ability - by themselves - to: < -- Create promotions that target individual customer segments < with tailored offers < < -- Increase visits and ticket prices with complete control over: < -- promotion time-of-day < -- day-of-week < -- customer behavior required to receive the promotion award < -- minimum purchase amount < < -- Specify the ZIP/postal codes and store numbers are to be < included in, or excluded from, each promotion < < -- Author their own text to appear on customer receipts at the < point of sale < < -- Run up multiple promotions at one time About Chockstone Chockstone provides the most innovative personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. , loyalty, and stored value solutions available to merchants today. Chockstone's programs are used by leading brands like Subway subway: see rapid transit. subway Underground railway system used to transport passengers within urban and suburban areas. The first subway line, 3. , Ticketmaster and Plaid Pantry Plaid Pantry is a chain of convenience stores that operates throughout Portland, Oregon, and the surrounding areas, including several stores in Seattle. Founded in 1960 by John Piacentini, there are now over 100 Plaid Pantry stores. Stores in the restaurant, retail, and convenience store markets to increase consumer loyalty and drive profitability. Headquartered in Portland, Ore., Chockstone, Inc. is a privately-held corporation. To learn more about Chockstone's products and services, visit www.chockstone.com |
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