Chivas Regal to Sponsor Grammy Winning Latin Rock Superstars ``La Ley'' On U.S. Tour.Entertainment Editors NEW YORK--(BUSINESS WIRE)--May 20, 2003 Chivas Regal Chivas Regal expensive Scotch whisky. [Trademarks: Crowley Trade, 106] See : Luxury Scotch Whisky Scotch whisky n. A whiskey distilled in Scotland from malted barley. Noun 1. Scotch whisky - whiskey distilled in Scotland; especially whiskey made from malted barley in a pot still Launches Branding Campaign and Promotional Grass-Roots Effort During Group's 20-City National Tour Starting June 25 Chivas Regal announced today its sponsorship of a 20-city national tour featuring Latin-Grammy-Award-winning "La Ley LEY. This word is old French, a corruption of loi, and signifies law; for example, Termes de la Ley, Terms of the Law. In another, and an old technical sense, ley signifies an oath, or the oath with compurgators; as, il tend sa ley aiu pleyntiffe. Brit. c. 27. ." As a tie-in with the tour, Chivas Regal will launch a major promotional grass-roots effort. Chivas Regal USA National Brand Manager Saul Sola said at the time of the sponsorship announcement: "We are very pleased to be presenting this extremely popular group of gifted Rock en Espanol musicians as part of Chivas Regal's on-going commitment to showcasing the latest and best talents for U.S. Hispanic consumers. Since music is an international language, we are certain that, with this sponsorship, Chivas Regal will reach not only our Hispanic target but general audiences as well." A pioneer in the sponsorship of Hispanic events, Chivas Regal leads the growing trend among major national brands seeking new Hispanic consumers through grass-roots marketing efforts. As the exclusive tour-presenting sponsor, Chivas Regal's presence at the tour will be extensive. There will also be booths where consumers can sign up to enter a sweepstakes for T-shirts, caps and other Chivas Regal premium merchandise, with a guitar signed by "La Ley" band members as its grand prize. In addition, Chivas Regal will host Backstage and VIP parties to be held before and after each concert date. Media representatives will receive special, limited edition CDs with "La Ley's" best hits. On May 27, "La Ley" launches on the Warner Musica Latina label its eagerly awaited a·wait v. a·wait·ed, a·wait·ing, a·waits v.tr. 1. a. To wait for. See Synonyms at expect. b. new studio album Libertad (Freedom) -- its follow-up to its internationally acclaimed ac·claim v. ac·claimed, ac·claim·ing, ac·claims v.tr. 1. To praise enthusiastically and often publicly; applaud. See Synonyms at praise. 2. multi-platinum album MTV Unplugged  This article or section may contain a proseline.Please help [ convert this timeline] into prose or, if necessary, a . , which People en Espanol magazine proclaimed pro·claim tr.v. pro·claimed, pro·claim·ing, pro·claims 1. To announce officially and publicly; declare. See Synonyms at announce. 2. the #1 album of 2002. Libertad represents an evolving, harder guitar-driven sound, meshed Meshed: see Mashhad, Iran. with the band's lyrical lyr·i·cal adj. 1. a. Expressing deep personal emotion or observations: a dancer's lyrical performance; a lyrical passage in his autobiography. b. passion for songs with meaning.
TOUR DATES - Tentative
New York City, NY - Irwin Plaza - Jun 25
New York City, NY - Irwin Plaza - Jun 26
Boston, MA - Avalon Jun 27
Ledyard, CT - Fox Woods - Jun 28
Elizabeth, NJ - Ritz - Jun 29
Philadelphia, PA - TBA - Jul 3
Washington, DC - Nation Jul 4
Milwaukee - Detroit - TBA - Jul 6
Chicago, IL - House of Blues - Jul 8
Atlanta, GA - Dekalb A Center - Jul 10
Orlando, FL - Hard Rock Cafe - Jul 11
Miami, FL - Jackie Gleason T. - Jul 12
New Orleans, LA - House of Blues - Jul 15
McAllen, TX - La Villa Real - Jul 17
Houston, TX - Aerlal Theater - Jul 18
San Antonio, TX - Sunset Station - Jul 19
Dallas, TX - Liquid - Jul 20
Denver, CO - Gothic Theater - Jul 22
Las Vegas, NV - The Joint - Jul 24
Phoenix, AZ - Celebrity Theater - Jul 25
San Diego, CA - TBA - Jul 26
Los Angeles, CA - Greek Theater - Jul 27
Chivas Regal is the most famous of all Scotch whiskies. The Chivas Brothers pioneered Scotch scotch 1 tr.v. scotched, scotch·ing, scotch·es 1. To put an abrupt end to: The prime minister scotched the rumors of her illness with a public appearance. 2. blending in the 19th century, and Chivas Regal 12 Year old was the culmination of their expertise. It has a perfectly balanced taste, including up to 40 different whiskies, and is triple blended to make it the smoothest, richest Scotch whisky in the world. Chivas Regal 18 Year old is a glorious complex Scotch, with a deep fruity aroma, and a more defined smokiness smok·y adj. smok·i·er, smok·i·est 1. Emitting smoke in profuse volume: a smoky stove. 2. Mixed or filled with smoke: smoky corridors. 3. and is the winner of many awards since its release in 1997. |
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