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Chitika Partners with b5media to Provide Premium Ads.

Strategic advertising deal connects b5media network users to Chitika Chitika, Inc. is the creator of an online blogger-driven merchandising/shopping network, based in Marlborough, Massachusetts. The company was co-founded in 2003 by Chief Executive Officer Venkat Kolluri and Chief Technology Officer Alden DoRosario, both former Terra Lycos data  premium advertisers

MARLBOROUGH Marl·bor·ough or Marl·bo·ro  

A city of east-central Massachusetts east-northeast of Worcester. Settled in 1657, it was nearly destroyed in 1676 during King Philip's War. Population: 38,100.
, Mass. -- Chitika Inc. (, a leading full service advertising network, and b5media Inc. (, a global new media network specializing in subjects ranging from entertainment and news, to business, technology and sports, today announced a strategic partnership centered around Chitika's recently launched Premium Ads program. As part of this deal, Chitika's Premium Ads service will be available to b5media's entire network of over 350 high quality websites and blogs.

With a proprietary patent-pending ad targeting platform backed by a premium network, Chitika offers advertisers access to more than 2 billion monthly impressions, and over 60 million monthly unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. , and is uniquely positioned to leverage large-scale user behavioral behavioral

pertaining to behavior.

behavioral disorders
see vice.

behavioral seizure
see psychomotor seizure.
 activity to deliver highly targeted and effective ads to online users. Chitika is increasingly expanding its' network reach beyond product related websites, catering to a larger and broader set of content channels such as Finance, Autos, Health, Fitness & Travel, Clothing, Sports & Outdoors, Kids & Family, Home & Garden, and Gadgets & Electronics. Launched earlier this quarter, Chitika | Premium ads are specifically designed to monetize Monetize

1. To convert into money.

2. To convert from securities into currency that can be used to purchase goods and services.

For example, you'll often hear Internet marketers talk about "monetizing website visitors.
 Chitika's now larger and more diverse publisher base of over 20,000 sites.

b5media's diverse network of over 350 premium blogs across all popular vertical categories is an ideal strategic network partner for Chitika's new ad program. Having already proven to deliver a significant boost in overall revenue for untargeted ad placements, the Premium Ads program is being adopted throughout the b5media network. "We found Chitika's Premium Ads relevancy coupled with the high CPM (1) (Critical Path Method) A project management planning and control technique implemented on computers. The critical path is the series of activities and tasks in the project that have no built-in slack time.  yield to be uniquely suited for our entire network" says Jeremy Wright Jeremy Wright may refer to:
  • Jeremy Wright (politician) (born 1972), British Conservative Member of Parliament for Rugby & Kenilworth
  • Jeremy Wright (blogger), Canadian blogger
, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  b5media. "The most interesting aspect of Chitika's new Premium ad program is that the ads will only show up when there is a targeted and relevant offer to the user, which in turn helps deliver higher ad revenue for us."

"We are extremely happy and thrilled thrill  
v. thrilled, thrill·ing, thrills
1. To cause to feel a sudden intense sensation; excite greatly.

2. To give great pleasure to; delight. See Synonyms at enrapture.
 to partner with b5media and connect their user base with premium advertisers within our network," says Venkat Kolluri, CEO of Chitika Inc. "Our goal is to continue to innovate in·no·vate  
v. in·no·vat·ed, in·no·vat·ing, in·no·vates
To begin or introduce (something new) for or as if for the first time.

To begin or introduce something new.
 and bring to market effective online ad solutions and services, empowering both our publisher clients and our advertisers." More information about Chitika's new Premium Ads program is available at:

About Chitika:

Founded in 2003, Chitika Inc. is a full-service on-line advertising network serving over 2 billion monthly impressions across more than 20,000 websites. For advertisers and media buyers, Chitika is a proven channel for targeting on-line consumers and qualified buyers, and engaging them in relevant, brand-specific or product-specific conversations. For all publishers, Chitika is an easy-to-use platform for earning daily ad revenue. For more information, visit:

About b5media Inc.:

b5media Inc. is a global new media network featuring a wide variety of topics ranging from entertainment and lifestyles to sports and technology. With over 350 blogs, including Problogger , eBeautyDaily and Healthbolt, b5media reaches nearly 10 million unique visitors and receives 30 million page views a month. Launched in September 2005, b5media is a venture-backed company based in Toronto, Canada. For more information, visit:
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Publication:Business Wire
Date:Jun 2, 2008
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