Chitika Kicks Off Holiday Advertising Season with Blog Network Test Drive.Blogtober Challenge Gives Free Clicks to Brands to Show How They Can Engage With Blogs and Buyers in the Blogosphere The total universe of blogs. See blog. MARLBOROUGH Marl·bor·ough or Marl·bo·ro A city of east-central Massachusetts east-northeast of Worcester. Settled in 1657, it was nearly destroyed in 1676 during King Philip's War. Population: 38,100. , Mass. -- Chitika Chitika, Inc. is the creator of an online blogger-driven merchandising/shopping network, based in Marlborough, Massachusetts. The company was co-founded in 2003 by Chief Executive Officer Venkat Kolluri and Chief Technology Officer Alden DoRosario, both former Terra Lycos data , the micro-advertising leader, today announced it is kicking off the holiday advertising season with a promotion that lets brands test drive its rapidly growing blog network (1) An organization that hires people to write blogs. It sells advertising and owns the blogs. Examples of such commercial blog networks are www.engadget.com and www.b5media.com. See blog. (2) An organization that serves as an advertiser intermediary for bloggers. for their advertising. For the month of October, Chitika is offering 500 free clicks to advertisers that sign up for its Blogtober Challenge promotion. To test drive a custom-branded eMiniMall, and benefit from engaging with buyers and bloggers in a new way, participating advertisers should logon See login. 1. (jargon) logon - login. 2. (networking) logon - In ACF/VTAM, an unformatted session-initiation request for a session between two logical units. to http://chitika.com/blogtober.php. "This holiday shopping season, which effectively starts this month, blogs will play a larger role than ever," said Venkat Kolluri, chief executive officer at Chitika. "As we've started talking with more advertisers and media buyers, it is clear brands are excited about the ways our eMiniMalls blend branding with direct marketing in a powerful, self-contained ad unit. Once a brand tries this approach, we believe the results will keep them coming back to blogs for many holiday seasons to come." To test drive an eMiniMall ad, advertisers can logon to http://chitika.com/blogtober.php for complete details and requirements. They will be led through the easy steps to get started with blog blog, short for web log, an online, regularly updated journal or newsletter that is readily accessible to the general public by virtue of being posted on a website. advertising the Chitika way - engaging brands, buyers and bloggers in a single, relevant conversation. The effect is powerful brand advertising together with interactive ad units that deliver the "buy this product now" immediacy im·me·di·a·cy n. pl. im·me·di·a·cies 1. The condition or quality of being immediate. 2. Lack of an intervening or mediating agency; directness: the immediacy of live television coverage. of the best direct marketing approaches. About Chitika Chitika (www.chitika.com) is the micro-advertising leader. Today, it engages buyers, brands and bloggers by serving interactive, user-controllable ads directly within relevant posts. Recently, Chitika expanded micro advertising into social networks by enabling independent Facebook application developers to earn revenue as ad-supported micropublishers. For all publishers, Chitika is an easy-to-use platform for earning daily ad revenue. For advertisers and media buyers, Chitika is a proven channel for targeting qualified buyers - as they are actively considering a purchase - and engaging them in relevant, product-specific conversations. Founded in 2003, Chitika now serves more than one billion ads a month and counting. |
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