Chitika Adds VP Publisher Sales as Roster of Online Advertisers Expands.E-commerce veteran Jeff Sable sable, species of marten, Martes zibellina, found in Siberia, N European Russia, and N Finland. This carnivorous mammal is highly valued for its thick, soft fur, which is dark brown or black, sometimes with white underparts and sometimes flecked with silver. will ensure Chitika's online advertisers are reaching the Web's most influential online publishers, especially key bloggers MARLBOROUGH, Mass. -- Chitika, a leader in online branding and advertising, today announced that Jeff Sable has joined the management team as vice president of publisher sales. Sable, who brings extensive experience helping Fortune 1000 brands solidify so·lid·i·fy v. so·lid·i·fied, so·lid·i·fy·ing, so·lid·i·fies v.tr. 1. To make solid, compact, or hard. 2. To make strong or united. v.intr. their e-commerce strategies, will further expand Chitika's roster of leading online publishers, especially top 500 bloggers, to meet growing demand from its advertisers for more varied online branding and advertising opportunities. "We've reached a critical milestone in our business where the interest from advertisers is starting to create even more opportunity for online publishers," said Venkat Kolluri, chief executive officer at Chitika. "This quarter alone we'll be announcing several new online branding and advertising solutions, and Jeff's experience will be critical to helping ensure we continue to bring more and more influential and highly trafficked bloggers and online influencers to our advertisers." As VP of publisher sales, Sable will lead all aspects of Chitika's publisher recruitment efforts. He brings to Chitika a proven track record of developing, implementing and managing successful sales, affiliate recruitment and management strategies for large on-line advertising and affiliate networks An affiliate network acts as an intermediary between publishers (affiliates) and (merchant) affiliate programs. It allows publishers to find affiliate programs, which are suitable for their website and it helps websites offering affiliate programs reach its target audience. . "The way the Chitika team has continuously been able to develop and deploy unique and highly successful solutions is impressive," said Jeff Sable. "Chitika has long been recognized for its ability to provide great value to its advertisers, while simultaneously offering a lucrative source of advertising revenue for its largest publishers. I plan to extend Chitika's leadership by further increasing revenue streams for our existing publishers. I also plan to strategically recruit new, higher-profile Premium Publishers, those with higher traffic volumes looking to more effectively monetize Monetize 1. To convert into money. 2. To convert from securities into currency that can be used to purchase goods and services. Notes: For example, you'll often hear Internet marketers talk about "monetizing website visitors. their advertising opportunities." Prior to joining Chitika, Sable was vice president of sales for Mall Networks, a leading provider of online malls and loyalty shopping solutions. Before Mall Networks, he served in senior sales management Sales Management Role and Goal Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a roles at LiveVault and Be Free. At Be Free Sable built a team that sold affiliate marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. services and technologies to hundreds of the Web's leading merchants through a network that featured more than 10,000 publishers. He also assisted with Be Free's eventual merger with ValueClick and the subsequent consolidation of Be Free and Commission Junction Commission Junction is an online advertising company owned by ValueClick. They are specifically in the affiliate marketing industry. Commission Junction is the largest affiliate network in north America, powering almost 50% of the top 500 web retailers affiliate marketing . Sable holds a B.S. in Biomedical Engineering Biomedical engineering An interdisciplinary field in which the principles, laws, and techniques of engineering, physics, chemistry, and other physical sciences are applied to facilitate progress in medicine, biology, and other life sciences. from the Boston University College of Engineering The College of Engineering (ENG) offers undergraduate, Masters, and Doctorate degrees in four different departments:
About Chitika Chitika (www.chitika.com) is a full-service online advertising network specializing in the blogosphere The total universe of blogs. See blog. and social networks. Today, it engages buyers, brands and bloggers by serving interactive, user-controllable ads directly within relevant posts. Recently, Chitika expanded micro advertising into social networks by enabling independent Facebook application developers to earn revenue as ad-supported micropublishers. For all publishers, Chitika is an easy-to-use platform for earning daily ad revenue. For advertisers and media buyers, Chitika is a proven channel for targeting online consumers and qualified buyers - as they are actively considering a purchase - and engaging them in relevant, brand-specific or product-specific conversations. Founded in 2003, Chitika now serves more than one billion ads per month and counting. |
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