Chiquita Brands International, Inc. Engages SignalDemand, Inc. to Improve Forecasting and S&OP Processes.

SAN FRANCISCO -- SignalDemand, the leader in pricing and profitability management solutions for manufacturers and food processors, and Chiquita Brands International, Inc., a leading international marketer and distributor of high-quality fresh and value-added produce, announced that Chiquita engaged SignalDemand to enhance the company's demand planning and management processes.

"As we transform our business from a traditional commodity supplier to an innovative marketer of value-added products, it is vital that we build the internal processes that can provide the highest levels of service to our customers and consumers," said Rick Continelli, President, Chiquita Fresh North America. "We selected SignalDemand's consulting services because of their leading expertise in demand management and sales and operations planning processes that synchronize demand with supply, while accounting for business constraints such as fluctuating commodity supply and related costs."

"We are excited to have helped Chiquita optimize their business to execute their exciting new strategic direction as a value-added marketer," said Michael Neal, founder and CEO of SignalDemand. "Demand management is a particular challenge in the value-added commodity sector where Chiquita must mediate the push of Mother Nature against the pull of consumer demand. We're proud to have worked with a well-respected company like Chiquita on this mission of critical strategic importance."

About Chiquita Brands International

With annual revenues of approximately $4.5 billion, Chiquita Brands International, Inc. (NYSE: CQB) is a leading international marketer and distributor of high-quality fresh and value-added food products - from energy-rich bananas and other fruits to nutritious blends of convenient green salads. The company's products and services are designed to win the hearts and smiles of the world's consumers by helping them enjoy healthy fresh foods. The company markets its products under the Chiquita([R]) and Fresh Express([R]) premium brands and other related trademarks. Chiquita employs approximately 25,000 people operating in more than 70 countries worldwide. For more information, visit www.chiquita.com.

About SignalDemand

SignalDemand's solutions help manufacturers and food processors fine-tune demand and supply, leading to significant improvements in financial performance. Companies utilize SignalDemand solutions to optimize a wide range of pricing, promotion, and product mix decisions and to understand how these variables relate to profitability. SignalDemand uses patent-pending econometric models, optimization algorithms and activity-based costing techniques. Customers include Cargill Meat Solutions, National Frozen Foods, Rich Products, and Ventura Foods. To learn more or to request information, visit www.signaldemand.com.