Chippendales Celebrates 1,000 Performances at the Rio.

LAS VEGAS -- Continually responsible for raising the standard in women's entertainment since its creation 27 years ago, Chippendales(R), The Show, recently surpassed 1,000 performances at its Las Vegas home, the Rio All-Suite Hotel & Casino.

Designed, choreographed and created with one singular goal -- the pleasure of women, Chippendales, The Show, has been revamped for 2005 to bring an even more seductive and scintillating performance to its plush new Las Vegas theater.

The Rio recently opened the exciting new Ultimate Girls' Night Out(R), an entertainment complex designed by women, for women.

The $7 million, 21,000-square-foot facility features a 400-seat Chippendales Theater, Flirt ultra lounge, retail boutique and ladies' room with an exclusive gossip pit and mini-makeover stations.

The decor is sexy, feminine and chic, from the furniture, fabrics and colors to the bathroom fixtures and finishes. In addition, the all-male wait staff has been hand-picked and trained to cater to a predominantly female clientele, ensuring that every night is the Ultimate Girls' Night Out.

"We are thrilled to have hit a milestone of performing 1,000 shows in Las Vegas," said Kevin Denberg, vice president and general manager of Chippendales Entertainment. "Our new theater at the Rio, the hip Flirt ultra lounge and expanded show schedule will delight female audiences looking for tasteful entertainment in Sin City. We look forward to 1,000 more performances and beyond."

Chippendales performances are offered at 8 p.m. nightly (dark Wednesday), with an additional show at 10:30 p.m. on Friday and Saturday. Beginning May 30, shows will be 8:30 p.m. nightly (dark Wednesday) with an additional show at 10:30 p.m. Friday and Saturday. Pricing is tiered, ranging from $34.95 to $49.95. For tickets, call [phone].

Chippendales, one of the world's most recognized brand names, is the premier provider of entertainment for women. The Company produces Broadway-style shows worldwide and licenses its intellectual property for select consumer products ranging from apparel and accessories to slot machines and video games. The company also operates Chippendales.com, an on-line lifestyle and entertainment destination for women. Chippendales was established in 1978 and has headquarters in New York, with offices in Las Vegas and London.

The Rio is a wholly-owned subsidiary of Harrah's Entertainment, Inc. Founded 67 years ago, Harrah's Entertainment, Inc. owns or manages through various subsidiaries 25 casinos in the United States, primarily under the Harrah's and Horseshoe brand names. Harrah's Entertainment is focused on building loyalty and value with its valued customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.