Chinese multinationals.

9789812835000

Chinese multinationals.

Ed. by Jean-Paul Larcon.

World Scientific

2009

269 pages

$58.00

Hardcover

HD2910

Larcon (HEC School of Management, Paris, France) presents ten chapters examining different facets of the internationalization process of Chinese multinational companies over the reform period of the last three decades, basing their analyses on Chinese governmental and corporate sources of information and in-depth interviews and information from some 20 companies in different stages of their international development, with different ownership structures, and in different economic sectors. Chapters address corporate strategies of Chinese multinationals, China's global policy, China's outward foreign direct investment, the internationalization process of Chinese multinationals, international marketing strategies, technology-based competition, innovation and knowledge transfer, corporate culture and organization, Chinese multinationals and global value chains, and alliances and joint ventures.

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