Chinese Software Developers Port Innovative DTV Applications To ATI's XILLEON 220; Applications to Be Demonstrated at China Cable Broadcasting Network 2003.Business Editors/High-Tech Writers China Cable Broadcasting Network 2003 MARKHAM, Ontario--(BUSINESS WIRE)--March 19, 2003 HDIC HDIC Hockey Day In Canada HDIC High Density Integrated Circuit and EIS, two Chinese digital television integrators, announced today they have developed application software and middleware for XILLEON(TM) platforms from ATI Technologies Inc. (TSX:ATY) (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ATYT ATYT ATI Technologies, Inc (stock symbol) ). HDIC's Media Beacon Tower middleware is a Java-based interactive engine designed as a value-added service for content operators and end-users. EIS has implemented iPanel microbrowser for XILLEON powered set top boxes (STB) to provide a graphical user interface graphical user interface (GUI) Computer display format that allows the user to select commands, call up files, start programs, and do other routine tasks by using a mouse to point to pictorial symbols (icons) or lists of menu choices on the screen as opposed to having to that is fully customizable by the network operators, as well as full web browsing functionality. The XILLEON 220 integrates a high speed MIPS (Million Instructions Per Second) The execution speed of a computer. For example, .5 MIPS is 500,000 instructions per second; 100 MIPS is a hundred million instructions per second. (R) CPU CPU in full central processing unit Principal component of a digital computer, composed of a control unit, an instruction-decoding unit, and an arithmetic-logic unit. (central processing unit See CPU. (architecture, processor) central processing unit - (CPU, processor) The part of a computer which controls all the other parts. Designs vary widely but the CPU generally consists of the control unit, the arithmetic and logic unit (ALU), registers, temporary buffers ), graphics, video, audio, conditional access, USB USB in full Universal Serial Bus Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer. (universal serial bus See USB. (hardware, standard) Universal Serial Bus - (USB) An external peripheral interface standard for communication between a computer and external peripherals over an inexpensive cable using biserial transmission. ), EIDE (enhanced integrated drive electronics Enhanced Integrated Drive Electronics - Advanced Technology Attachment Interface with Extensions ), PCI (1) (Payment Card Industry) See PCI DSS. (2) (Peripheral Component Interconnect) The most widely used I/O bus (peripheral bus). (Peripheral Component Interconnect See PCI. (hardware) Peripheral Component Interconnect - (PCI) A standard for connecting peripherals to a personal computer, designed by Intel and released around Autumn 1993. PCI is supported by most major manufacturers including Apple Computer. ), memory controller, and a host of other I/O capabilities into one device. To complete the design of many consumer devices, the only components that need to be added are tuners, demodulators, modems, and memory. "ATI's XILLEON 220 provides the most versatile feature set for digital TV (DTV), high-definition TV (HDTV) and STBs," said Ryan Xu, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , EIS. "EIS is delighted to provide our iPanel microbrowser on such a powerful platform to deliver a new level of Internet browsing and multimedia experience for customers on traditional TVs or DTVs. Coupling the iPanel browser available with XILLEON empowers manufacturers to enable remote education and digital image viewing on their devices including an easily customizable user interface to fit their customers' needs." EIS has created the iPanel microbrowser to be fully compliant with all major Internet browser standards that support a wide variety of image formats and multimedia Internet applications. Designed to be fully customizable, iPanel microbrowser is highly portable to work with industry standard operating systems. The microbrowser is also optimized for TV displays with built-in anti-flickering algorithms for graphics rendering and anti-aliasing fonts. "HDIC, cooperating with XOCECO, is delighted to port our middleware onto ATI's powerful and flexible XILLEON 220. The combination of ATI's XILLEON with an embedded Linux OS powerful graphics and CPU abilities makes the work of porting to a variety of products very easy," said Mr. Yi Li, VP of HDIC. "With HDIC's MBT, XILLEON based STBs will provide users with a totally new outlook on DTV." HDIC's MBT is a solution for digital television middleware system and is compatible with the future Chinese DTV middleware standard. Working closely with the National Middleware Standard Group, HDIC is leading the way in creating the current and future compliant solutions for DTV and STB manufacturers. With advanced architecture and powerful functions, MBT also supports online upgrading and customization. "Dedicated development is key to the future of HDTV," said Yujing Wei, Greater China manager, marketing and business development, DTV/Consumer Products Group, ATI Technologies Inc. "ATI is proud to be working with system integrators such as HDIC and EIS to enable the progress of DTV in the consumer marketplace, and we're glad to see more and more application level software design for use with the XILLEON platform. This increase in cooperative efforts means more choice to service providers and manufacturers." ATI Technologies will exhibit its DTV technologies on March 21-23 at China Cable Broadcasting Network 2003 at booth #3606 in Hall 3 of the China International Exhibition Center, Beijing, China. About EIS Embedded Internet Solutions, Inc is a leading embedded software provider for set-top boxes, digital TV, smartphones and PDAs. Its flagship product, iPanel microbrowser, provides a full-feature HTML rendering engine with low system requirements. Additional information, about is EIS is available at http://www.ipanel.com.cn or http://www.embisoft.com About HDIC Shanghai High Definition Digital Innovation Center, HDIC, is a leading design house of DTV broadcasting and consumer electronic software and hardware. Its flagship DTV software solution is MBT middleware system, which offers the hardware-independence, openness and flexibility to their interactive customers. About ATI Technologies ATI Technologies Inc. is a world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI is the world's foremost visual processor unit (VPU) provider and is dedicated to deliver leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstation, set-top and digital television, game console and handheld markets. With 2002 revenues in excess of US $1 billion, ATI has more than 1,900 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange Toronto Stock Exchange (TSE) Canada's largest stock exchange, trading approximately 1,200 company stocks and 33 options. (ATY). Copyright 2003 ATI Technologies Inc. All rights reserved. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice. For media or industry analyst support, visit our Web site at http://www.ati.com |
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