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Chinese Market Emerges as Lynchpin in Global Expansion Plans of Variable Speed Drives Manufacturers.


Business Editors/High-Tech Writers

LONDON--(BUSINESS WIRE)--Jan. 9, 2004

Rapid industrialization industrialization

Process of converting to a socioeconomic order in which industry is dominant. The changes that took place in Britain during the Industrial Revolution of the late 18th and 19th century led the way for the early industrializing nations of western Europe and
, an aggressively expanding local economy and greater customer understanding of the technology are creating a buoyant Buoyant

The term used to describe a commodities market where the prices generally rise with ease when there are considerable signals of strength.

Notes:
These types of markets can be very volatile as the prices are rapid to rise and fall with investor sentiment.
 market for variable speed drives in China. This $1.22-billion market is forecast to experience strong demand and revenue growth, establishing it as one of the key global regions for drives manufacturers.

"The market should continue to see a good overall advance with trends gaining from technology developments, the continuing rise in demand for more advanced electric drives, rising industrialization and key construction projects as well as good demand in a series of user sectors ranging from HVAC (Heating Ventilation Air Conditioning) In the home or small office with a handful of computers, HVAC is more for human comfort than the machines. In large datacenters, a humidity-free room with a steady, cool temperature is essential for the trouble-free  to food and beverage F&B is a common abbreviation in the United States and Commonwealth countries, including Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which is the sector/industry that specializes in the conceptualization, the making of, and delivery of foods. , handling and general manufacturing," notes Frost & Sullivan (http://www.motors.frost.com) Research Manager Mik Sabiers.

At the same time, the market is also set to benefit from increasingly competitive price levels. The move toward more competitive prices across all product sectors has expanded the potential customer base and is offering suppliers the opportunity to capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 new applications.

Supported by these trends, the Chinese variable speed drives market is estimated to grow at a compound annual revenue growth rate of 6.3 percent to reach $1.87 billion in 2010.

Among the product sectors, robust growth is anticipated for servo An electromechanical device that uses feedback to provide precise starts and stops for such functions as the motors on a tape drive or the moving of an access arm on a disk.  and standard AC drives. These technologies are expected to increasingly shift to dominate demand and revenues within the variable speed drives market.

With an anticipated 13.4 percent annual revenue growth rate and a compound annual unit growth rate of 14.3 percent over the 2003 to 2010 period, the servo drives A servo drive is a special electric amplifier used to power electric servo motors. It monitors feedback signals from the motor and continually adjusts for deviation from expected behavior.  sector is in line for the greatest individual advance in both revenue and demand terms. This expansion is likely to be underpinned by the growing interest in advanced motion control solutions.

Supported by technological advances and the decline of the DC drives market, the AC drives sector has made strong gains. It is expected to strengthen its position as the largest sector in revenue terms, rising from an estimated $529.6 million to $711.3 million over the 2003 to 2010 period. Unit shipment share of this sector too is headed for significant increase.

In contrast to other regions, mechanical drive technology is expected to retain an important role within the Chinese market. Cost considerations are expected to underlie high annual demand for mechanical variable speed drives solutions. The revenue share of the hydraulic drives sector is also likely to expand in the future.

Enticed by the market's strong overall potential, an influx of new competitors is expected in the near term. This, in turn, is set to result in a highly fragmented market already populated pop·u·late  
tr.v. pop·u·lat·ed, pop·u·lat·ing, pop·u·lates
1. To supply with inhabitants, as by colonization; people.

2.
 by over 200 active suppliers.

Three levels of competition are currently noticeable in the market. The first tier of European and American manufacturers concentrate on drive solutions rather than product sales, with the second tier of Japanese companies This is a list of companies from Japan. Note that 株式会社 can be (and frequently is) read both kabushiki kaisha and kabushiki gaisha (with or without a hyphen). See that article for more details.  focusing on the reverse. Both, however, are known for their high-quality service and support. Local companies producing low-end drives comprise the third tier of competition. They are now attempting to challenge international competitors by developing more advanced drives.

In a highly fragmented competitive landscape, only Fuji Electric, Siemens, Mitsubishi and ABB n. 1. Among weavers, yarn for the warp. Hence, abb wool is wool for the abb s>.

Noun 1. ABB - an urban hit squad and guerrilla group of the Communist Party in the Philippines; formed in the 1980s
 have been able to build reasonable market share. Some prominent local producers such as Guangzhou Foshan, Ningbo Zhongyi and Shanghai Nanfang account for minor shares of the overall market, but have carved out solid positions in niche areas.

"The main competitive issues remain price factors, service, technology expertise, quality, distribution and customer education," says Mr. Sabiers. "Competitive pressures can be expected to heighten height·en  
v. height·ened, height·en·ing, height·ens

v.tr.
1. To raise or increase the quantity or degree of; intensify.

2. To make high or higher; raise.

v.intr.
 as new competitors move into the market as a consequence of the fast overall growth expected."

Customers are expected to continue valuing high-quality technology. Manufacturers will need to support the demand for more advanced technology through customer education. A local production base will also be crucial to gaining market success while logistics and distribution channels are acknowledged as critical to deepening market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market
penetration - the act of entering into or through something; "the penetration of upper management by women"
.

Frost & Sullivan, an international growth consultancy, has been supporting clients' expansion for more than four decades. Our market expertise covers a broad spectrum of industries, while our portfolio of advisory competencies includes custom strategic consulting, market intelligence and management training. Our mission is to forge partnerships with our clients' management teams to deliver market insights and to create value and drive growth through innovative approaches. Frost & Sullivan's network of consultants, industry experts, corporate trainers A corporate trainer is a specialized skill development position in a corporation where the goal is to help improve the "soft skills" or "people skills" of the workers in the corporation.  and support staff, spans the globe with offices in every major country.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 9, 2004
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