Chinese Manufacturer Desay Launches DVD Recorder Products Featuring Cirrus Logic Chipsets, Software.Business Editors/High-Tech Writers AUSTIN, Texas--(BUSINESS WIRE)--March 17, 2004 Chinese consumer electronics manufacturer Desay A&V Science and Technology Co. Ltd. is now shipping two sub-$400 DVD recorders, the DVR-K95A and DVR-K92A, based upon DVD recorder encode/decode chipsets and software from Cirrus Logic (company) Cirrus Logic - A manufacturer of integrated circuits including the Advanced RISC Machine and display interface processors and cards for use as Windows accelerators (requiring dedicated driver software). http://cirrus.com/. Inc. (Nasdaq:CRUS crus (krus) pl. cru´ra [L.] 1. leg (1). 2. a leglike part. crus ce´rebri ). The new Desay products will soon be available in retail outlets in Italy and Spain. Cirrus' DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. recording reference design integrates the CS92288 MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). codec (1) (enCOder/DECoder) A hardware circuit that performs analog-to-digital conversion (ADC) and digital-to-analog (DAC) conversion. When analog signals are entered into a computer, cellphone or other device via a microphone or video source such as VHS tape or analog TV, , Cirrus' flagship CS98201 DVD processor, the CS5333 analog-to-digital converter and the CS4362 six-channel digital-to-analog converter See D/A converter. , giving Desay a comprehensive, market-ready solution that delivers the hardware, software and manufacturing tool kit necessary to help the company quickly establish its DVD recorders in the market. "Cirrus Logic is providing Desay with the proven and complete hardware and software technology we need to establish a strong presence in the fast-growing DVD recording market," said Cao Changqing, vice general manager of Desay. The DVR-K95A and DVR-K92A will provide consumers with high-quality audio-and-video record and playback for long-term storage and playback of recorded DVD discs. Consumer DVD recorders, including standalone DVD recorders, optical and hard-drive-enabled combination DVD recorders and home theater recorders, which record video digitally, are expected to become one of the fastest-growing segments in digital entertainment during the next several years, with possible unit sales unit sales Sales measured in terms of physical units rather than dollars. Unit sales data are often used by financial analysts when evaluating the health of a company. of up to 51 million units by 2006 (source: IDC, September 2003). These devices will allow consumers to upgrade more than 30 years of VCR VCR: see videocassette recorder. VCR in full videocassette recorder Electromechanical device that records, stores on a videotape cassette, and plays back on a TV set recorded images and sound. technology and begin to store and view content in the digital domain. Cirrus Logic's reference platform is designed to help customers such as Desay drive volume production of more affordable DVD recording products. Cirrus Logic Inc. Cirrus Logic is a premier supplier of high-performance analog, mixed-signal and digital processing solutions for consumer entertainment electronics, automotive entertainment and industrial product applications. Building on its global market leadership in audio ICs and its rich mixed-signal patent portfolio, Cirrus Logic targets audio, video and precision mixed-signal applications in these growing markets. The company operates from headquarters in Austin, Texas, with offices in California, Colorado, Europe, Japan and Asia. For more information visit www.cirrus.com. Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. Statement Except for historical information contained herein, the matters set forth in this news release include forward-looking statements. These forward-looking statements are based on management's current expectations and are subject to certain risks and uncertainties that could cause actual results to differ materially from management's current expectations and the forward-looking statements made in this press release. These risks and uncertainties include, but are not limited to, the risk factors listed in our Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the year ended March 29, 2003, and in other filings with the Securities and Exchange Commission. The foregoing information concerning our expectations represents our outlook as of the date of this news release, and we undertake no obligation to update or revise any forward-looking statements, whether as a result of new developments or otherwise. Cirrus Logic and Cirrus are trademarks of Cirrus Logic Inc. All other product names noted herein may be trademarks of their respective holders. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion