Chinese Electronic Giants - SVA and Shinco To Support Worldwide Production and Marketing of EVD-VMD Players.

LONDON -- Two of China's Original Equipment Manufacturer (OEM) giants, SVA and Shinco, and who will be significant shareholders of New Medium Enterprises (OTCBB:NMEN) (NME) following the merger, have pledged their support to manufacture EVD-VMD players with HD capabilities at their global facilities. These strategic relationships endorse the extraordinary potential of the EVD-VMD red laser format and provide NME and Beijing E-World (BEW) with powerful OEM partnerships.

With over 25,000 employees worldwide, SVA Group is the largest State-owned electronics group in China, having been ranked in the top 10 enterprises in the Chinese electronics and IT industry for several years. SVA has partnered with a number of global electronics OEM's including LG and Samsung. Outside of China the Group has manufacturing facilities in South Africa, Pakistan, Bulgaria, and Argentina, as well as partner facilities in Brasil.

Jiangsu Shinco Electronics Group is one of China's leading OEM's of DVD players and displays and the largest OEM of Panasonic-branded electronics. Shinco manufactures in China, Hungary and Poland and outside of Asia has sales and services operations in the USA, India, Europe, Russia and South America. The company's products are sold in more than 50 countries worldwide.

NME's Versatile Multilayer Disc (VMD) technology provides the capability to store up to 20 layers of content on one side of a disc about the same size and thickness as a DVD, increasing capacity from 5GB on a DVD to 5GB per layer of a VMD, up to a capacity of 100GB. Combining this with BEW's EVD technology enables 1920/1080 HD viewing of pre-recorded video content on enhanced red laser players. This represents a very attractive solution for manufacturers of players who, for minimal additional re-tooling costs, can upgrade their drives for greater capacity and deliver low-cost HD viewing to the consumer.

Returning from a visit to China, Mahesh Jayanarayan, CEO of NME commented: "I am very optimistic for the future of the merged NME and Beijing E-World Group. My meetings with the Directors and Management of SVA and Shinco were extremely fruitful and I am very encouraged that they have pledged to support the global roll-out of EVD-VMD devices across their extensive manufacturing and marketing infrastructure. This partnership will accelerate the emergence of HD on red laser format and provide the content industry the much needed confidence of our global capability."

The parties will plan a roadmap for a global roll out following CeBIT.

About New Medium Enterprises, Inc. (NME):

NME is a technology leader in the field of High Definition (HD) digital storage. NME offers the film, entertainment, video gaming and storage industries a total solution including anti-piracy protection. The Company has developed the Versatile Multilayer Disc (VMD), a technologically advanced red laser optical storage disc that has capacities ranging from 20 to 40GB. The technology has the capability of up to 100GB of data storage, 20 times the capacity of existing DVD discs.

For additional information about NME, please consult the Company's website at www.nmeinc.com

About Beijing E-World Technology Co., Ltd. (E-World)

E-World, a Chinese company, is engaged in the development of electronic chip and board technology. E-world is also the developer of the standard national Chinese HD format: the Enhanced Versatile Disc (EVD). EVD is a logical format incorporated on its optical disc and includes the HD electronic platform using HD chips from LSI and ST Microelectronics. EVD is currently selling in China.

For additional information about E-World, please consult the Company's website at: www.davworld.net

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