Chinese Businesses Pay to List on No 1 Search Engine SOHU.com.Business Editors BEIJING--(BUSINESS WIRE)--Dec. 13, 2001 SOHU.COM (1) (Computer Output Microfilm) Creating microfilm or microfiche from the computer. A COM machine receives print-image output from the computer either online or via tape or disk and creates a film image of each page. (Nasdaq:SOHU), China's leading online media, communications and commerce company, has helped over 1,000 enterprises in China to increase their customer base and brand exposure with paid search engine and directory database listing services. In July, SOHU was the first web site in China to offer the business community different forms of paid placement and paid registration options in addition to SOHU's free listings. The new product lines include: -- Paid Listings -- Clients are given top ranking positions in specific keyword searches in SOHU's search engine and directory classifications, and they are given a user name and password so they can securely update company information in the directory and monitor the click number their listing receives daily. -- Paid Registration -- Clients are guaranteed a listing on SOHU's search and directory databases, but are not guaranteed a preferred ranking. -- Free Listings -- For government, education, and community organizations. SOHU Search Engine consistently ranks Number One in international and domestic surveys. In each of the five AC Nielsen.consult China Internet User Internet user n → internauta m/f Internet user Internet n → internaute m/f Studies to date, SOHU has outstripped all other Chinese web sites in user preference for its search capabilities. In its most recent survey (August-October 2001), 50% of respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. list SOHU as their search engine of choice, with the second ranked website Sina.com at a distant 15% of respondents. In March of this year, SOHU was voted Best Search Engine in a survey conducted by CNAZ (Chinese Network A to Z), a joint Hong Kong-Chinese organization that measures Chinese websites worldwide. SOHU is a key source of business information for China's 30 million Internet users. A company that is listed in SOHU Search and Directory is assured broad reach among China's urban middle class consumers, who make up the majority of Internet users. Every day more than 800,000 unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. use SOHU's comprehensive search engine and directory databases, making the `Search Fox' the most visited search platform in China. In fact, search engine usage is the second most popular activity on the web after e-mail. This means that enterprises now have the power to cost-effectively reach out to consumers that are already predisposed pre·dis·pose v. pre·dis·posed, pre·dis·pos·ing, pre·dis·pos·es v.tr. 1. a. To make (someone) inclined to something in advance: to a company's marketing message. "SOHU is a market maker, bringing businesses and consumers together by bridging the information gap between them. The beauty of Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the is that it is not the exclusive domain of famous brand names, it opens up a world of affordable marketing aids for a much wider range of companies. SOHU's online search database stands for proven effectiveness and widest possible exposure", said Charles Zhang, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and founder of SOHU.com. By the end of November, over 1,000 enterprises had signed up for company listings at SOHU.com. These clients represent a wide variety of service industries, such as educational services, immigration immigration, entrance of a person (an alien) into a new country for the purpose of establishing permanent residence. Motives for immigration, like those for migration generally, are often economic, although religious or political factors may be very important. services, translation, Internet and computer services Data processing (timesharing, batch processing), software development and consulting services. See service bureau, SaaS and ASP. . |
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