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Chindex International, Inc. Announces Exclusive Agreement With C. B. Fleet Company, Inc.; Partnership to Pioneer Feminine Hygiene Markets In China.


BETHESDA, Md.--(BUSINESS WIRE)--Nov. 15, 1999--

Chindex International, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: CHDX) (U.S.-China Industrial Exchange, Inc.), the leading independent American company providing Western healthcare products and services in the People's Republic People's Republic
n.
A political organization founded and controlled by a national Communist party.
 of China, today announced it has signed an exclusive distribution agreement with C. B. Fleet Company, Inc. (Fleet) of Lynchburg, Virginia Lynchburg is an independent city located in the Commonwealth of Virginia. As of the 2006 census, the city had a total population of 67,720, but is at about 70,000 residents as of 2007. .

Under the terms of the agreement, Chindex will market and distribute the Summer's Eve brand of feminine hygiene Feminine hygiene is a general term used to describe products used by women during menstruation, vaginal discharge, and other bodily functions related to the vulva. Sanitary Towels (also known as maxi-pads or napkins), pantiliners, tampons, and feminine wipes are the major  products nationwide in China beginning in 2000 with additional Fleet products to follow.

The Summer's Eve brand manufactured by Fleet is a world leader in feminine hygiene products. It is currently sold in more than 30 countries worldwide. The Chindex and Fleet distribution strategy in China includes local area promotion and point of sale detailing. The initial product launch for Fleet's Summer's Eve line is scheduled for mid-2000.

Product registration and regulatory formalities are already in process.

"Our new relationship with Fleet represents an exciting, pioneering expansion in the products we distribute to the retail pharmacy markets in China, " Roberta Lipson, Chindex Chairperson, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  commented in Beijing. "The feminine hygiene market in China is a newly emerging segment and estimated to represent a multi-million dollar market potential over time. We began establishing this retail pharmacy distribution system two years ago. We are quite pleased with the success we have seen thus far. Our strategy is to focus on the top 1,000 retail pharmacy locations in China's 30 major cities with purchasing power Purchasing Power

1. The value of a currency expressed in terms of the amount of goods or services that one unit of money can buy. Purchasing power is important because, all else being equal, inflation decreases the amount of goods or services you'd be able to purchase.

2.
 for imported personal care products."

Mr. Jeff Rowan, Vice President of International Marketing at Fleet said, "We believe Chindex is at the forefront of opening the retail pharmacy market for Western personal care products in China. The investment they have made in marketing and distribution systems provides the perfect platform for our Summer's Eve products. We have high expectations for this program and are hoping to launch additional Fleet healthcare products both in the retail and hospital markets with Chindex in the future."

Mr. James H. Spear, Jr., Vice President of Products Distribution at Chindex, heads up the operations handling the Fleet product line. He commented from Beijing, "We are already supplying a range of branded personal care products in seven cities Seven Cities may refer to:
  • The mythical "Isle of Seven Cities", also known as Antillia
  • The Seven Cities of Hampton Roads, the largest communities in southeastern Virginia
  • "Seven Cities", a 1999 single by trance producers Solarstone
 in East China including Shanghai and Beijing. This is a rapidly growing sector in China and Chindex is at the forefront of this expanding market. We are currently in discussions with several manufacturers for a variety of additional product lines that we expect to add to our retail pharmacy pipeline program in the future."

Chindex is a leading American company in healthcare in the Greater Chinese marketplace including Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov.  and Macau. It provides representative and distribution services to a number of major multinational companies including Acuson, Johnson & Johnson, and Tyco Healthcare Tyco Healthcare was the former healthcare division of Tyco International Ltd. On June 29, 2007 it became a wholly independent publicly traded company named Covidien Ltd.  Products.

It also provides healthcare services through the operations of it's private hospital corporation in China. With over eighteen years of experience, approximately 300 employees, and operations in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , China and Hong Kong, the Chindex strategy is to expand its cross-cultural reach by providing leading edge technologies, quality products and services to Greater China's professional communities.

Further company information may be found at the Chindex website, www.chindex.com.

The statements in this press release that relate to future plans, events or performance are forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 that involve risks and uncertainties, including risks associated with uncertainties pertaining per·tain  
intr.v. per·tained, per·tain·ing, per·tains
1. To have reference; relate: evidence that pertains to the accident.

2.
 to customer orders, demand for products and services, availability of financing, development of markets for the Company's products and services and other risks identified in the Company's SEC filings.

Actual results, events and performance may differ materially. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof.

The Company undertakes no obligation to release publicly the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 15, 1999
Words:655
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