Chinatrust to adopt two-pronged policy to explore market in China.

Taipei, Nov. 9, 2009 (CENS)--To tap China's financial market, Chinatrust Commercial Bank, a leading private bank in Taiwan, will adopt a two-pronged policy to set up subsidiaries as well as look for partners there.

A senior executive at Chinatrust indicated that most local banks in China are flush with capital, but lack of know-how. So Chinatrust would be an partner for China's banks since Chinatrust has strong financial know-how, particularly in consumer banking.

The executive said that Chinatrust is a major bank in Taiwan and should cooperate with similar sized, prestigious banks in China's bigger cities.

In 2002 Chinatrust helped the China Merchants Bank (CMB), a leading bank in China, to establish a credit-card operating platform as well as offer training, including staff cultivation, marketing strategies, risk control, personnel management etc. With Chinatrust's assistance, CMB has become the most successful credit card issuer in China.

Chinatrust will reportedly cooperate with a local bank in China to set up a credit-card issuer to tap the huge market. In addition, Chinatrust may also engage in consumer financing and wealth management in China.