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China.com Corporation and 24/7 Media Partner to Develop 24/7 Media -- Asia Network.


NEW YORK--(BUSINESS WIRE)--Sept. 14, 1998--

Flagship Web Sites to Become Part of New Internet See Web 2.0 and Internet2.  Advertising Network

Hong Kong-based China.com Corporation and New York-based 24/7 Media, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: TFSM) today announced their intention to enter into a strategic partnership to introduce 24/7 Media to Asia.

The agreement is expected to cover Mainland China, Taiwan, Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. , Australia, Singapore, Southeast Asia Southeast Asia, region of Asia (1990 est. pop. 442,500,000), c.1,740,000 sq mi (4,506,600 sq km), bounded roughly by the Indian subcontinent on the west, China on the north, and the Pacific Ocean on the east. , Korea and Japan, with an estimated total 12 million Internet users in the region. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the China National Information Centre, China's Internet market alone has expanded by 70% to over 1.2 million Internet users over the past 8 months. China's Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads.  market is forecasted to increase an average of 24% per year during the years 1998-2000, compared to an average of 6% for the rest of Asia.

Operated by China.com Corporation (CCC CCC

A very speculative grade assigned to a debt obligation by a rating agency. Such a rating indicates default or considerable doubt that interest will be paid or principal repaid. Also called Caa.
), a fully owned subsidiary of China Internet Corporation, 24/7 Media - Asia Network will launch next month. The new initiative utilizes CCC's own network of sites, including China.com, Hongkong.com and Taiwan.com, as well as Netscape's Netsearch, Netguide and Goyoyo Web sites. CCC and 24/7 Media will collaborate on expanding and training CCC's existing China and Hong Kong-based sales force as well as on recruiting Web sites for the 24/7 Media - Asia Network. In addition, the two companies will each sell advertising in their respective territories on both the 24/7 Media - Asia Network and 24/7 Media's - U.S. networks. 24/7 Media will receive royalties from all sales through the 24/7 Media - Asia Network for a period of seven years. The parties also contemplate exchanging minority equity positions in their respective corporations.

24/7 Media's Adfinity(TM) ad serving system will provide the technical platform for the 24/7 Media - Asia Network, which will enable Asian Internet advertisers to employ Adfinity's targeting engine to target advertisements to individuals or audience segments using flexible, advertiser-defined demographic profiles. To support the 24/7 Media - Asia Network, 24/7 Media expects to establish a Hong Kong data center by the first quarter of 1999.

"24/7 Media has established itself as a world-class developer of Internet advertising solutions with its state-of-the-art advertisement targeting technology and unique inventory management system," said Vicky Hung, Vice-President of Business and Product Development, China.com Corporation.

"This partnership is a key element in China.com Corporation's overall strategy of developing the Internet as a commercial medium in Asia."

"One of our principal growth strategies is audience aggregation," said David J David J. Haskins (b. April 24, 1957, in Northampton, England) is a British alternative rock musician. He was the bassist for the seminal gothic rock band Bauhaus. Life and work . Moore, chief executive officer of 24/7 Media. "This partnership with China.com Corporation, the Asian Internet media leader, presents us with a mutually beneficial Adj. 1. mutually beneficial - mutually dependent
interdependent, mutualist

dependent - relying on or requiring a person or thing for support, supply, or what is needed; "dependent children"; "dependent on moisture"
 opportunity to gain impression volume and new audience in the U.S. market while establishing the 24/7 Media brand internationally."

About China.com Corporation

China.com Corporation (CCC), a fully owned subsidiary of the China Internet Corporation, has created the premier Internet portals for Greater China content, community and commerce with search engines, Chinese-language sites, and electronic commerce, news, and information from China and abroad.

Under the brand of china.com, CCC provides essential information in both Chinese and English through its Hong Kong, Taiwan and International editions, and a Chinese-language format China Wide Web (CWW CWW Compressed Work Week
CWW City West Water (Australia)
CWW Church Without Walls (various religious organizations)
CWW Columbus Water Works (Columbus, Georgia, USA) 
), with unique co-branded content offerings with Netscape and Yahoo, online community services such as freemail, chat and messaging, together with e-commerce infrastructure capabilities.

CCC utilizes its local content expertise to develop an Internet portal network that provides Internet users in Greater China and throughout the world with targeted, tailor-made Internet Web sites to culturally distinct audiences. The network of Web sites under China.com include Netscape's Netsearch, Netguide, and Goyoyo Web sites.

China Internet Corporation has forged a key partnership with China Telecom as a result of which china.com and CWW is available across more than 200 cities in China China is a geographical area encompassing multiple territories, under two states. You may be looking for:
  • List of cities in the People's Republic of China
  • List of cities and towns in Hong Kong
. It also has a strategic partnership with China's Ministry of Post and Telecommunications. China.com is supported with information from leading global news and information companies including Bloomberg, Agence France Presse, MSNBC MSNBC Microsoft/National Broadcasting Company  Interactive, Dun and Bradstreet, Xinhua News, Nikkei, Thomson and The Financial Times. Through its strategic relationships with America Online See AOL. , Netscape and Network Solutions Inc., China Internet Corporation brings the best of the Internet to Greater China, with china.com providing the major gateway for the international audience to gain access to China.

About 24/7 Media

Reaching more than one out of three online users, 24/7 Media, Inc. provides Internet advertising and online direct marketing solutions for advertisers and Web publishers. The Company operates The 24/7 Network of more than 85 high-profile Web sites, the CLIQNOW! networks comprising more than 75 medium to large Web sites anchored by flagship sites, and ContentZone, a network of over 2,000 small to medium sites. In addition, 24/7 Media develops its networks' underlying ad serving technology, Adfinity(TM). Based in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, 24/7 Media, Inc. is a publicly traded company publicly traded company

A company whose shares of common stock are held by the public and are available for purchase by investors. The shares of publicly traded firms are bought and sold on the organized exchanges or in the over-the-counter market.
 (NASDAQ: TFSM) with offices in Chicago, Dallas, Detroit, Los Angeles, San Francisco, Seattle, and Virginia. For more information about 24/7 Media, please visit its main Web site at http://www.247media.com. CLIQNOW! sales information may be found at http://www.cliqnow.com.

    CONTACT: 24/7 Media, Inc., New York
              Leslie Howard, 212/231-7104
              e-mail: lhoward@247media.com
                       or
              China.com Corporation, Hong Kong
              Ellen O'Gorman, 852/2961-2776

              ellen@china.com


COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Article Type:Article
Geographic Code:1USA
Date:Sep 14, 1998
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