China Premium Lifestyle Updates Shareholders On Company's Plans.

Company Reports Outlook Good for Remainder of 2007

HONG KONG -- China Premium Lifestyle Enterprise, Inc. (OTCBB:CPMM) today told shareholders in a letter that the company's strong first quarter results, historically the weakest performance quarter during an entire year "position us for a very good year."

In a letter to shareholders, Richard Lee, CEO and President of the company highlighted many of the company's achievements during 2007 including:

* First Quarter sales growth up more than 80%

* Improvement in profit performance equally strong during the quarter

* Cash flow is good

* Sales achieved by our Dalian Ferrari and Maserati dealership in China far exceeded company's expectations and company believes this growth will continue

* Signed letter of intent to acquire Alfa Romeo Distributorship for Hong Kong and Macau.

* Plans to expand into the luxury motor yacht business through the acquisition of existing distributorships.

* Participation for the first time ever of Italian Motors (Sales & Service), the company's 49%-owned entity and Ferrari importer and distributor for Hong Kong and Macau, as a co-sponsor of well known Hong Kong race driver and part-time motoring journalist, Matthew March, the first driver from Hong Kong ever to take part in the prestigious Le Mans 24 hour endurance race in France.

* The addition of new luxury brands, such as the company's first fashion brand, John Richmond. The company signed an agreement with Falber Confezioni for the exclusive distribution rights to his trademarked apparel "John Richmond," "Richmond X" and "Richmond Denim," for China, Hong Kong, Taiwan and Macau.

China Premium Lifestyle Enterprise, through its 49%-owned entity, has established itself as a leading Ferrari and Maserati distributor and dealer in Hong Kong and China, respectively, having been affiliated with Ferrari and Maserati since 1992 and 1994 respectively. The company is expanding its offerings to include other luxury goods from around the world, such as the John Richmond fashion line from Italy, which it markets to its already established base of wealthy Chinese individuals.

The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking statements made on behalf of the Company and its subsidiaries. All such forward-looking statements are, by necessity, only estimates of future results and actual results achieved by the Company may differ materially from these statements due to a number of factors. Any forward-looking statements speak only as of the date made. Statements made in this release that are not purely historical are forward-looking statements, beliefs, plans, expectations or intentions regarding the future. Risk factors that may cause results to differ from projections include, without limitation, loss of suppliers, loss of customers, inadequate capital, competition, loss of key executives, declining prices, and other economic factors. The Company assumes no obligations to update these forward-looking statements to reflect actual results, changes in assumptions or changes in other factors affecting such statements. Investors should independently investigate and fully understand all risks before making investment decisions.