China Premium Lifestyle Signs Agreement with Falber Confezioni for Exclusive Distribution of Designer John Richmond Apparel in Asia.

HONG KONG -- China Premium Lifestyle Enterprise, Inc. (OTCBB: CPMM) today announced it has entered into an agreement with Falber Confezioni S.r.l. of Italy, granting it exclusive rights for the distribution/sale of men's and women's apparel identified by the trademarks, "John Richmond", "Richmond X" and "Richmond Denim" in China, Hong Kong, Taiwan and Macao. This marks China Premium Lifestyle Enterprise, Inc.'s entry into luxury designer fashion apparel. It also marks the entry of this popular English designer to the Chinese marketplace.

Mr. Richard Lee, Chairman and CEO of China Premium Lifestyle Enterprise, Inc. said, "We are committed to bringing super luxury brands to consumers in this area of the world. Our existing automotive business has enabled us to build significant relationships with ultra-rich Chinese who are demanding access to high quality goods and services. John Richmond is a designer who represents the type of emerging brand positioned in the luxury segment that has enormous growth potential in the years to come. We are excited to be the first to bring this famous designer to the Chinese marketplace."

According to recent reports, Asia has overtaken Europe as the world's largest market for luxury goods, and, after Japan, China and Hong Kong combined represent the second largest market in Asia, forecast to overtake Japan in less than 10 years. "China currently represents the fastest growing market for luxury goods in the world," said Mr. Lee.

John Richmond's love of music is reflected in his creations, where precise Made-in-Italy -tailoring combines with "street chic", irreverent styling and masterful prints. This street-culture is another fundamental ingredient of the Richmond philosophy. He has dressed stars that include Madonna, George Michael, Mick Jagger and Annie Lennox, among others.

In 1995 Richmond began expanding abroad and, through his partnership with Saverio Moschillo, signed an agreement with Falber Confezioni in Forli for the production of his collections, as well as his own distribution network through Moschillo showrooms all over the world including Milan, Naples, Rome, Paris, Munich, Dusseldorf, London and New York. The agreement with China Premium Lifestyle Enterprise, Inc. expands this reach into the Asian markets where high fashion is much sought-after.

China Premium Lifestyle Enterprise, Inc., through its 49%-owned entity, has established itself as a leading Ferrari and Maserati distributor and dealer in Hong Kong and China, respectively, having been affiliated with Ferrari and Maserati since 1992 and 1994 respectively. The company is expanding its offerings to include other luxury goods from around the world, which it markets to its already established base of wealthy Chinese individuals.

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