China Premium Lifestyle Management Negotiates with European Clothing Brand for Exclusive Distribution in China.

HONG KONG -- Following attendance at the very successful Geneva Motor Show (March 7-9), Mr. Richard Lee Man Fai, Chairman and CEO of China Premium Lifestyle Enterprise, Inc. (OTCBB:CPMM), traveled to Milan, Italy, for discussions with the owners of a leading fashion brand concerning the exclusive representation for the brand in Hong Kong, Macau and China.

In commenting on the trip, Mr. Lee said, "During the Geneva show, I was very pleased to have the opportunity to meet with senior officials from Ferrari, Maserati and Alfa Romeo, all of whom reaffirmed their belief and commitment to the markets of Hong Kong and China. I was also able to witness the world premiere of the new Maserati GranTurismo, which is a superb two-door, four-seater grand touring car and one which I believe will elevate the Maserati marque to a new level in our markets."

Mr. Lee continued, "On leaving Geneva, I traveled to Milan with Mr. Waison Hui, China Premium Lifestyle, Inc.'s Vice President of Business Development, where we met with a major Italian-based luxury fashion company to discuss how we can work with them to implement their Greater China strategy. This would be our first major distribution agreement in the luxury lifestyle brand sector in Greater China and an excellent choice to launch our business in this market. We are also at advanced stages of negotiation with other Italian-based premium product companies and we intend to close on a number of additional transactions in the near future."

China Premium Lifestyle Enterprise, Inc., through its 49%-owned entity, has established itself as a leading Ferrari and Maserati distributor and dealer in Hong Kong and China, respectively, having been affiliated with Ferrari and Maserati since 1992 and 1994 respectively. The company is expanding its offerings to include other luxury goods from around the world, which it markets to its already established base of wealthy Chinese individuals.

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