China Premium Lifestyle Enterprise CEO Attends Financial Times Luxury Summit.

Reports that China Market Hot Topic at Gathering of Luxury Brands Executives

HONG KONG -- China Premium Lifestyle Enterprise, Inc. (OTCBB:CPMM) today announced that company CEO Richard Lee recently returned from the Financial Times' FT Business of Luxury Summit, held in Venice (June 3-5), with the news that the China market was, "The talk of the summit."

According to Mr. Lee, at the gathering of top executives from luxury goods makers throughout the world, including Gucci, Ferragamo, Ferretti Group, Armani, Van Cleef & Arpels and many similar luxury brands, the topic of the tremendous growth opportunities in China was highlighted at a variety of meetings. Mr. Lee noted that he found the opportunity to meet with many of these executives and discuss CPMM 's plan to create a portfolio of luxury brands for the Chinese market which was very well received.

"The super rich want to enjoy their level of accomplishment and this is evident in their desire to purchase the highest luxury brands," Mr. Lee said. "It's not uncommon to see long lines of wealthy Chinese at luxury goods fairs waiting to see Ferrari sports cars or Richard Mille watches for example. These individuals are looking for a way to demonstrate to the world that they are successful and wealthy."

Mr. Lee said that more and more luxury goods retailers are entering the Chinese market. "This year, Bottega Veneta stores are opening in Shanghai and Beijing. Vogue launched its Vogue China publication last year which, according to a recent report in the Financial Times, has made an unexpected profit in its first year. This speaks volumes about our market," explained Mr. Lee.

CPMM is in the process of building itself into a company that has a variety of luxury brands that it represents in this growth market. "Our automotive business has provided us with a strong foundation from which to launch other brands, including our first fashion brand, John Richmond. The summit provided me with strong validation of our efforts as well as a tremendous opportunity to network with many potential brands for CPMM."

China Premium Lifestyle Enterprise, through its 49%-owned entity, has established itself as a leading Ferrari and Maserati distributor and dealer in Hong Kong and China, respectively, having been affiliated with Ferrari and Maserati since 1992 and 1994 respectively. The company is expanding its offerings to include other luxury brands and goods from around the world, which it markets to its already established base of wealthy Chinese individuals.

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