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China Peregrine's Looney Tunes Flavored Milks Available At Select Carrefour Hypermarkets for 20th Anniversary Celebration.


N. PALM BEACH, Fla.--(BUSINESS WIRE)--Nov. 15, 1999--

China Peregrine Food Corp. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:CHPF CHPF Carolina Horse Park Foundation ) announced today that it has completed a special preview introduction of its Looney Tunes(TM) line of flavored milks in conjunction with the 20th anniversary celebration of Carrefour Hypermarkets, an international food service company.

This introduction, which started October 6, 1999 in Shanghai, China, resulted from Carrefour's request that China Peregrine make these products available ahead of the broader official launch in Shanghai and Hangzhou, China, which will take place in anticipation of the Chinese New Year Chinese New Year (Simplified Chinese: ; Traditional Chinese: ; Pinyin: Chūnjié), or Spring Festival . China Peregrine is pleased to make available its newly formulated Western-quality, fresh pasteurized pas·teur·ize  
tr.v. pas·teur·ized, pas·teur·iz·ing, pas·teur·iz·es
To subject (a beverage or other food) to pasteurization.



pas
 flavored milks for the Carrefour celebration.

For this initial introduction, China Peregrine has produced four flavored milks, each with a different Looney Tunes(TM) character on the carton: Tweety represents the orange milk, Tasmanian Devil Tasmanian devil, extremely voracious marsupial, or pouched mammal, of the dasyure family, now found only on the island of Tasmania. The Tasmanian devil, Sarcophilus harrisi, formerly found also in Australia, is about 2 ft (60 cm) long, excluding the 12-in.  is on the chocolate milk, Sylvester is on the vanilla milk, and Daffy Duck is on the banana milk. The flavors have been selected as a result of months of blind taste testing and product development in Shanghai, China. These are 100% milk beverages, taste great and possess a high nutritional value. The gable top cartons have colorful, graphic depictions of these favorite Looney Tunes(TM) characters, along with product labels in both Chinese and English.

According to Roy Warren, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of China Peregrine, "We are committed to providing the Chinese consumers with healthy, great tasting, fresh dairy products. The Looney Tunes(TM) characters provide a special marketing appeal that the Chinese children embrace, as do children around the world. Chinese health officials continue to encourage families to consume more dairy products. The Looney Tunes(TM) cartons and our flavors provide a unique way to satisfy the nutritional goals for Chinese children. Initial sales results have been reported as very encouraging at the five Carrefour Hypermarkets in which the introduction has been made."

"We are very pleased with the response to date of this early introduction", says Tony Guiliano, Senior Vice President of Marketing. "Volume sales per store significantly exceeded our objectives and expectations. Of particular interest, considering that orange, vanilla and banana are all new flavors for Chinese milk products, is that all flavors are selling evenly with the familiar chocolate milk."

Carrefour is an international retail group and the largest hypermarket hy·per·mar·ket  
n.
A very large commercial establishment that is a combination of a department store and a supermarket.


hypermarket
Noun

a huge self-service store [translation of French
 operator in Asia. The company has expanded its operations in China, with fourteen stores currently open and seven more planning to open soon. There are 350 Carrefour stores in France, Europe, Asia and the U.S. Carrefour is recognized as a top international retailer.

China Peregrine owns 70% of an existing fifty-year National Joint Venture with China National Green Food Corporation, a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of the Ministry of Agriculture of the People's Republic of China, one of the first-ever approved in China. China Peregrine currently controls and operates dairy facilities in Shanghai and Hangzhou, China. The Company manufactures and distributes The Happy Family(TM) Brand of dairy products in these markets, one of the only Western quality brands available, and will be introducing a full line of Looney Tunes(TM) branded products, including pasteurized milks, juices and yogurt drinks.

For more information, visit our Web Site, www.chinaperegrine.com.

LOONEY TUNES, characters, names and all related indicia Signs; indications. Circumstances that point to the existence of a given fact as probable, but not certain. For example, indicia of partnership are any circumstances which would induce the belief that a given person was in reality, though not technically, a member of a given  are trademarks of Warner Bros BROS Brothers
BROS Benefits and Retirement Operations Section (King County, Washington)
BROS Barnes and Richmond Operatic Society (London, UK) 
., c 1999.

Safe Harbor Under the Private Litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute.

When a person begins a civil lawsuit, the person enters into a process called litigation.
 Reform Act of 1995: The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties including but not limited to risks associated with the uncertainty of future financial results, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties as may be detailed in the Company's filings with the Securities and Exchange Commission.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 15, 1999
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