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China New Media Advertising Launches Unique Online Advertising Package Offering "Total Market Coverage" of the US$20.9 billion Chinese Information Technology Sector.


Available Individually, or as Package Using the 19 Leading Chinese IT Web Sites

SHANGHAI, China & NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Research by Access Markets International (AMI) Partners, Inc. indicates "medium businesses (companies with 100 to 999 employees) across China are set to invest US$20.9 billion to reinforce their IT infrastructure and solutions this year. That's up 18% over last year, with the bulk of the spending being on IT services, computing and the Internet."

To reach this dynamic market, China New Media Advertising (CNMA CNMA Canadian New Media Awards
CNMA Centre for New Media Arts (Australia)
CNMA Communications Network for Manufacturing Applications
CNMA Caisse Nationale de Mutualité Agricole
), a Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov.  registered online and print media advertising network, announces the availability of an Information Technology online advertising package using the 19 leading Chinese IT sites.

Advertisers will be able to reach the greatest portion of China's IT market by buying the 19 site package. This media buy provides geographic coverage throughout China and delivers an audience of millions of IT professionals.

"It's big enough to move the market," said Hector Botero, President of CNMA. "We expect to add Chemical and Energy industry networks by the end of May and offer wide range of different networks in all by the end of June."

Detailed media data on the 19 web sites in the IT package is available from CNMA. "Accurate and detailed data is the cornerstone of our service," said Maurice Johnson, CNMA New York based Director of Client Services.

China New Media Advertising (CNMA) provides access to China through 150 on-line websites in its Chinese advertising network. Focused in the business-to-business advertising segment, CNMA provides access to the dynamic Chinese business market specializing in reaching in a wide range of industry segments. Industry packages to be added include Tourism, Finance, Construction, Telecom, Logistics, Food and Auto. CNMA services will include localization Customizing software and documentation for a particular country. It includes the translation of menus and messages into the native spoken language as well as changes in the user interface to accommodate different alphabets and culture. See internationalization and l10n.  and translation services.

For full information visit: http://www.chinanewadmedia.com or call Maurice Johnson at 973-812-4177.

B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
 Print Advertising Network Also Available

China New Media also provides access to a network of 75 trade (business) print publications delivering the largest number of up-scale businesses and/or consumers in China. B2B advertisers may buy the entire network or select business newspapers by their desired industry sector(s). The editorial content of these newspapers, which are produced in newspaper format and printed on newsprint instead of glossy paper, are similar to the business and industry publications normally published in the USA in a magazine format. Each of these Chinese trade newspapers provides essential information for their readers; making them an ideal way to reach buying influences. As in the U.S., there is a specialty trade publication for virtually every major business sector; ranging from automotive to travel, finance to mining and oil and gas to information technology. These 75 newspapers are the "must read" trade publications in China.

About IMS (1) See IP Multimedia Subsystem.

(2) (Information Management System) An early IBM hierarchical DBMS for IBM mainframes. IMS was widely implemented throughout the 1970s under MVS and continues to be used under z/OS.
 Companies

IMS Companies (www.imspress.com) is the holding company for a group of independent companies specialized in providing a wide variety of public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , investor relation and advertising services in the emerging markets of Asia and Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. . Founded in 1996, IMS Companies units today include press release distribution services, financial news and information services See Information Systems. , advertising and media services and a wide variety of media data services. Clients and affiliates include Business Wire, Thomson Financial Thomson Financial

A major provider of information, analytical tools, and consulting services to the financial community. The firm, a division of Thomson Corporation, is best known to investors for its First Call segment, which publishes consensus earnings
, Dow Jones Dow Jones

the best known of several U.S. indexes of movements in price on Wall Street. [Am. Hist.: Payton, 202]

See : Finance
, Factiva, Lexis-Nexis, Dialog, ProQuest. IMS has equity investments and/or owns companies in Brazil, Argentina, Hong Kong and China. IMS is based in Miami, Florida “Miami” redirects here. For the Native American tribe, see Miami tribe.

Miami is a major city in southeastern Florida, in the United States. It is the county seat of Miami-Dade County. Miami is a gamma world city with an estimated population of 404,048.
.

About China New Media Advertising

CNMA was founded and developed by IMS Companies as an offspring of other media related businesses in the Asia Pacific region. In 2003, IMS began to develop a press release distribution network in greater China encompassing mainland China, Hong Kong and Taiwan. Through an exclusive long term agreement with the Chinese government, IMS was able to develop a news translation and distribution network aggregating government news wires, news agencies, the industry newspaper association, email and web based distribution to provide services as Business Wire China under an exclusive license from Business Wire, a Berkshire Hathaway company. China NM Advertising (CNMA) Limited, incorporated in Hong Kong in 2006 with agreements providing access to over 150 web sites and over 75 print newspapers.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:9CHIN
Date:May 16, 2007
Words:685
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