China Mobile selects Streamezzo to develop and deploy Interactive Mobile TV offering in time for 2008 Olympics.Summary: Streamezzo, creators of the Universal Software Platformao, today announced that China Mobile Communications Corporation (China Mobile) selected Streamezzo's rich media software platform and professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. to design, develop and deploy its new interactive Mobile TV offering. The service was released to all China Mobile subscribers in conjunction with the 2008 Olympic Games Olympic games, premier athletic meeting of ancient Greece, and, in modern times, series of international sports contests. The Olympics of Ancient Greece Although records cannot verify games earlier than 776 B.C. in Beijing.China Mobile's requirements to Streamezzo were to develop and deploy a Mobile TV service offering the best user experience for the subscribers, design an intuitive interface for seamless browsing among 15 new live Olympic TV channels broadcast for the Games, and do it quickly. China Mobile selects Streamezzo to develop and deploy Interactive Mobile TV offering in time for 2008 Olympics Over Half a Million Viewers Experienced Four Thousand Hours of Broadcast TV and Millions of Video-on-Demand Sessions via Streamezzo's Rich Media Platform Streamezzo, creators of the Universal Software Platformao, today announced that China Mobile Communications Corporation (China Mobile) selected Streamezzo's rich media software platform and professional services to design, develop and deploy its new interactive Mobile TV offering. The service was released to all China Mobile subscribers in conjunction with the 2008 Olympic Games in Beijing.China Mobile's requirements to Streamezzo were to develop and deploy a Mobile TV service offering the best user experience for the subscribers, design an intuitive interface for seamless browsing among 15 new live Olympic TV channels broadcast for the Games, and do it quickly. In partnership with China Mobile, Streamezzo successfully completed and launched the new service in time for the Olympics making China Mobile the world's first operator to broadcast Olympic Mobile TV services during the Olympic Games. Over the course of the event some 3,800 hours of live programs were broadcast to Olympic fans and millions of Video-on-Demand sessions were experienced via Streamezzo's rich media software platform."We are proud to have played a role in the success of the Beijing Olympic Games by delivering this informative and exciting news and entertainment to Olympic fans and our valuable customers throughout China," said Wang Bin, General Manager, Data Operation Center, China Mobile Group Shanghai Limited. "The overwhelming popularity of this new offering clearly proves that there is tremendous interest in a Mobile TV service that combines high-quality and relevant content with a truly superior user experience. We look forward to continuing to expand the depth and breadth of this powerful new service to our subscribers."Key among China Mobile's decision criteria in selecting a technology partner was a requirement to support both TD-SCDMA TD-SCDMA Time Division Synchronous Code Division Multiple Access and GSM/EDGE networks and provide accessibility across a diversity of mobile handset platforms. Streamezzo's Universal Software Platform is compatible with hundreds of handsets and all mobile operating systems Operating systems can be categorized by technology, ownership, licensing, working state, usage, and by many other characteristics. In practice, many of these groupings may overlap. , and seamlessly supports unicast and broadcast video applications across all networking standards. Streamezzo's deep domain experience in developing Mobile TV services for many of the world's largest mobile operators also gave China Mobile the confidence that the new service would be completed on-time and would work as planned. The new Mobile TV service features an intuitive interface via the mobile keypad A small keyboard or supplementary keyboard keys; for example, the keys on a calculator or the number/cursor cluster on a computer keyboard. See programmable keypad. and touch-screen, offering all the functionality of a TV remote control for a familiar and powerful user experience. A video-on-demand program guide is also included in the design, giving users the ability to locate and view their favorite shows at the touch of a button. "Working side-by-side with China Mobile on this first-of-its-kind mobile industry project to coincide with such an auspicious aus·pi·cious adj. 1. Attended by favorable circumstances; propitious: an auspicious time to ask for a raise in salary. See Synonyms at favorable. 2. Marked by success; prosperous. launch date was a great challenge for everyone on our team," said Pierre-Emmanuel Struyven, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Streamezzo. "This was a very ambitious initiative by China Mobile with stringent requirements and an aggressive timeline and this highly successful launch demonstrates the commitment of our people and the power of our technology. We are extremely honored to have played a key role in the largest Mobile TV rollout in the world."About China Mobile Communications CorporationOfficially established on April 20th, 2000, China Mobile Communications Corporation ("China Mobile" for short) has a registered capital of 51.8 billion RMB RMB Right Mouse Button RMB Regional Management Board (USACE) RMB Rolf Maier Bode (musician, band) RMB Ren Min Bi (currency of People's Republic of China) yuan Yuan (yüän), river, 540 mi (869 km) long, rising in S Guizhou prov. and flowing generally NE to Donting lake, Hunan prov., SE China. Navigation above Changde is limited by rapids to small craft. and assets of over 400 billion RMB yuan. It fully holds the equity of China Mobile (HK) Group Limited. China Mobile Limited, of which China Mobile (HK) Group Limited is the major shareholder, set up wholly-owned subsidiaries in 31 provinces (autonomous regions and municipalities directly under the central government) in China and went public in Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. and New York Stock Exchanges New York Stock Exchange (NYSE) World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City. . Currently, in terms of its market value, China Mobile Limited is the largest among all the overseas listed Chinese companies Chinese owned companies can be defined as enterprises within mainland China, Hong Kong, Macau and the Republic of China (Taiwan):
listed company n → société cotée en Bourse listed company list n → of China Mobile has been the only Chinese company among the Forbes Top 400 World's Best Big Companies for 4 consecutive yeas. China Mobile is the only operator focusing on mobile communication operation, with the largest mobile network and subscriber base around the world. China Mobile is an official partner of the 2008 Beijing Olympic Games. For more information, please visit http://www.chinamobile.com About Streamezzo:Headquartered in Paris, Streamezzo is empowering the Mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV. revolution with a Universal Software Platformao for developing compelling rich media mobile services that operate flawlessly flaw·less adj. Being entirely without flaw or imperfection. See Synonyms at perfect. flaw less·ly adv. on virtually any mobile device.
Streamezzo's comprehensive software framework, innovative
architecture and pre-built software components provide a complete
solution for developing "write once, run anywhere" mobile
services and applications that deliver the ultimate user experience. To
learn more about the powerful new industry standard for mobile service
creation, please visit http://www.streamezzo.com
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