China Mobile Deploys Teradata Data Warehousing Solution.Business Editors BEIJING--(BUSINESS WIRE)--Dec. 18, 2003 China Mobile Communications Corporation (China Mobile) is partnering with Teradata(R), a division of NCR Corporation (company) NCR Corporation - Electronics company mainly active in the midrange server market. NCR was founded 1884 as National Cash Register Company. It joint the computer industry in th 1950s. (NYSE NYSE See: New York Stock Exchange :NCR (NCR Corporation, Dayton, OH, www.ncr.com) A technology company specializing in financial terminal transactions, retail systems and data warehousing. Until the late 1990s, NCR was heavily invested in the hardware side of the industry, known worldwide as a major manufacturer of computers ), to develop its Business Analyst Support System (BASS), which will integrate customer information from 31 provinces in China and its headquarters in Beijing. The deployment will provide the telecom giant with a single and unique view of customer data for effective decision-making and maintaining its competitive edge in an intensified market. Reaching more than 169 million customers in 2003, China Mobile operates the world's largest GSM mobile communications network The transmission channels interconnecting all client and server stations as well as all supporting hardware and software. , covering all cities and over 96 percent of country towns in China. To maintain its leading position and facilitate business operation and management efficiency, China Mobile continuously implements advanced technology to develop insights from its vast data pool. The solution from Teradata includes a logical data model specialized for the telecom industry, offering China Mobile a centralized, unique and scalable data warehousing See data warehouse. data warehousing - data warehouse system to develop an analytical operation system and maintain competitive advantages. "Thirteen of the top 20 global telecom operators and more than 100 carriers worldwide depend on Teradata's enterprise data warehouse to enhance their competitive edge, demonstrating the success of our industry-specific solution," said Cliff Wu, vice president and general manager for Teradata in the Greater China Area. "We have won contracts from eight subsidiaries of China Mobile this year, including Shanxi, Shaanxi, Hubei, Inner Mongolia Inner Mongolia Chinese Nei Mongol or Nei-meng-ku Autonomous region (pop., 2002 est.: 23,790,000), China. Stretching some 1,800 mi (2,900 km) across north-northeastern China, it has an area of 454,600 sq mi (1,177,500 sq km); its capital is Hohhot. , Yunnan, Guangxi, Guizhou and Fujian. We are delighted to work with China Mobile to develop its enterprise data warehouse. With our expertise and in-depth knowledge in the industry, we hope to provide strong infrastructure support for China Mobile." In addition, China Mobile is partnering with Teradata to develop an extract, transform and load (or "ETL (Extract, Transform, Load) The functions performed when pulling data out of one database and placing it into another of a different type. ETL is used to migrate data, often from relational databases into decision support systems. ") model, which helps the company to extract useful information from various data sources, transform it and load it into the centralized warehouse. Teradata also supports China Mobile in deploying business applications on its warehousing solution to achieve flexible access and multiple demonstrations of information and implement data mining analysis. About China Mobile China Mobile Communications Corporation is the largest mobile service provider in China. With more than 169 million customers (as of October 2003), it is the only telecom operator in Mainland China to focus on mobile technology and services. It employs more than 120,800 people and has wholly owned subsidiaries Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. in 10 provinces (autonomous regions). It also is the sole owner of China Mobile (HK) Group Limited. China Mobile (HK) Group Limited is the major shareholder of China Mobile (HK) Limited and provides a full range of mobile telecommunications services in 21 service regions in China. China Mobile (HK) Group is listed in HK and New York Stock Exchanges New York Stock Exchange (NYSE) World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City. . About Teradata Division Teradata, a division of NCR Corporation (NYSE:NCR), is the global leader in enterprise data warehousing and enterprise analytic technologies and services. For more information, visit www.teradata.com. About NCR Corporation NCR Corporation (NYSE:NCR) is a leading global technology company helping businesses build stronger relationships with their customers. NCR's ATMs, retail systems, Teradata(R) data warehouses and IT services provide Relationship Technology(TM) solutions that maximise the value of customer interactions. Based in Dayton, Ohio Dayton is a city in southwestern Ohio, United States. It is the county seat and largest city of Montgomery County. As of the 2005 census estimate, the population of Dayton was 158,873. , NCR (www.ncr.com) employs approximately 29,300 people worldwide. NCR and Teradata are trademarks or registered trademarks of NCR Corporation in the United States and other countries. |
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