China Merchants Bank Offers JCB Branded 'CMB Hello Kitty Fan's Credit Card' in China.

Tokyo, Japan, Mar 5, 2007 - (JCN Newswire) - JCB, a major global payment brand, and JCB International, JCB's international subsidiary, today announced the signing of an agreement with China Merchants Bank (CMB), one of the major commercial banks in the region, for issuing JCB brand cards in China. CMB began offering international branded JCB CMB Hello Kitty Fan's Credit Card on March 1, with designs featuring 'Hello Kitty' and 'Dear Daniel' licensed by Sanrio (Shanghai) Int'l Trade Co., Ltd.

The agreement with CMB, the largest credit card issuer with more than 10 million cards in China, is JCB's fourth card issuing alliance in the region. Based on years of successful experience with Hello Kitty design JCB cards in other Asian regions, JCB brought the proposal to CMB for issuing value added cards with the character, which is popular across a wide segment of Chinese consumers. CMB Hello Kitty Fan's Credit Card offered by CMB will accelerate further expansion of JCB as a global credit card brand in the Chinese payment market.

Kunio Yoshizawa, President and COO at JCB International, said, "We have been actively focusing on forming alliances to expand JCB card issuing in China, and are pleased and honored to be launching business with China Merchants Bank, holder of the largest share of the credit card numbers issued in China in this vast potential market. We anticipate the launch of JCB CMB Hello Kitty Fan's Credit Card will significantly increase the awareness of JCB brand in Chinese consumers."

JCB and JCB International have been expanding the acceptance network in China in co-operation with major local banks and financial institutions since 1982, right after the launch of JCB's overseas operation as a global payment brand. While in the past the purpose of expanding the JCB brand network in China was mainly to enhance acceptance for JCB cardmembers traveling from Japan and other Asian countries, the rapid growth in the Chinese economy has driven demand for international credit card issuing, making the country one of the most important markets for JCB issuing. In recent years JCB has been forming a number of new issuing partnerships to meet the diverse needs of Chinese consumers. In December 2006 Bank of China launched a co-branded JCB card with a major household appliance retail chain in China, and in February 2007 China Everbright Bank began offering co-branded JCB cards tied to a major fashion magazine publisher in the region.

The CMB Hello Kitty Fan's Credit Card is available in two designs: one appealing to more traditional Chinese tastes, and one featuring a more European look. In addition to the attractive design targeting Hello Kitty fans, there is a great selection of services for a diverse range of cardmembers.

About JCB CMB Hello Kitty Fan's Credit Card

Major Functions:

- International acceptance with JCB, the global payment brand

- Dual Currency settlement (USD and RMB)

- No Annual Fee for the first year - no annual fee for subsequent years when the card is used 6 times within the year, otherwise an annual fee of RMB 100 applies

- Applicable to residents in China

Major Benefits for Cardmembers:

- Earn reward points that allow cardmembers to exchange for selected Hello Kitty items

- Receive a 50% discount for monthly selection of Hello Kitty items

- Enjoy a special website exclusive for cardmembers on the CMB website

- (Limited period offer at card launch campaign)

Cardmembers who spend a certain amount with the card during the launch campaign are entitled to join a draw to win a discounted tour to Sanrio's Harmonyland in Kyushu, Japan.

About JCB

JCB is a major global payment brand and one of the leading credit card issuers and acquirers in Japan. JCB launched its card business in Japan in 1961 and began expanding overseas in 1981. Its merchant network includes 14 million merchants and spans 190 countries and territories. JCB cards are now issued in 20 countries and territories, with more than 59 million cardmembers. As part of its international growth strategy, JCB has formed alliances with more than 350 leading banks and financial institutions globally to increase merchant coverage and cardmember base. As a comprehensive payment solution provider, JCB commits to provide responsive and high-quality service and products to all customers worldwide. For more information, visit: www.jcbcorporate.com/english

Source: JCB

Contact:

Kazumi Kinoshita
International Strategy Planning
JCB Co., Ltd.
Tel: [phone]
[e-mail]

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