China Media1 New Name for Eagle River Mining Corp.

IRVINE, Calif. -- Second Contract Received from Skyworth Group for Additional Subway Advertising

China Media1 Corp. (OTCBB:ERVR) is pleased to announce that the Company has changed its name from Eagle River Mining Corp. to China Media1 Corp. effective immediately. The name will better reflect the new business direction of building China's Premier Media Ownership Company. A new trading symbol and a new CUSIP number will be available shortly.

In addition, the Company's Guangzhou MTR (Subway) Pillar Advertising Project has received its second contract; a 3 month advertising contract from the China Marketing Division of Skyworth Group. Started in Hong Kong in 1994, Skyworth is now the largest TV exporter from China; they are also a Hong Kong Exchange listed company with a market capitalization of over US$600 million (HK$ 5 billion). This contract is for approximately US$100,000 (810,000 Chinese RMB) or US$33,300 monthly. More information about Skyworth Group can be found at www.skyworth.com.hk. This is the second MTR station to be taken out of a total of 12 stations under contract and negotiations are ongoing with other potential advertisers.

About China Media1 Corp.:

China Media1, headquartered in Irvine, California recently changed business focus through the acquisition of key China advertising rights. The Company owns and operates specialty media assets throughout Southern China that include physical advertising space and the advertising contracts with National and Multi-National corporations. Currently, the Company conducts business at the Guangzhou Baiyun International Airport and the Guangzhou MTR (Subway). The Company's website is www.chinamedia1corp.com.

Forward Looking Statements:

Any forward-looking statement in this press release is made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve risks and uncertainties including, but not limited to, economic and political factors, technological developments, regulatory matters and increased competition. The Company disclaims any obligation to update any such factors or to publicly announce results of any revisions to the forward-looking statements contained herein to reflect future events or developments.