China Consumers to Enjoy Full Throttle Multimedia Entertainment on Portable Video Devices Powered by Freescale; First Domestic Portable Media Players Introduced by Leading Chinese Consumer Electronics Company.AUSTIN, Texas -- Shenzhen Techno Science Technology R&D Co., Ltd (Techno), one of China's leading consumer electronics manufacturers, has selected Freescale Semiconductor Freescale Semiconductor, Inc. is an American semiconductor manufacturer. It was created by the divestiture of the Semiconductor Products Sector of Motorola in 2004. Freescale focuses their integrated circuit products on the automotive, embedded and communications markets. (NYSE NYSE See: New York Stock Exchange :FSL FSL - Formal Semantics Language. A language for compiler writing. ["A Formal Semantics for Computer Languages and its Application in a Compiler-Compiler", J.A. Feldman, CACM 9(1) (Jan 1966)]. [Sammet 1969, p. 641]. ) (NYSE:FSL.B) to provide the multimedia applications processor for the first portable media player (PMP See point-to-multipoint and portable media player. PMP - Portable Media Player ) introduced by a domestic Chinese OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and . The Techno PMP-10S and PMP-30S portable media players use Freescale's i.MX21 multimedia applications processor to put video, music and pictures into the palms of consumers' hands. One of the most rapidly expanding mobile entertainment market segments is the PMP space. According to a 2005 IDC report, the PMP market will grow to $2.4 billion by 2009. OEMs are moving aggressively to capture the lion's share of this market by rolling out innovative PMP products with a variety of multimedia capabilities. "We chose Freescale's i.MX21 processor because of its multimedia performance at low power and design flexibility," said Zhu Mingcheng, the director of Techno. "The i.MX21 platform supports our long range product line plans and allows us to create device variations to serve a completely different market segment. Additionally, the superb technical knowledge and design support from the local Freescale applications engineers in China enabled us to get to market quickly with a very innovative product." Freescale's i.MX21 processor gives OEMs a high degree of adaptability for feature enhancement. The i.MX21 processor affords Techno the design freedom to add new capabilities such as flash drive, mobile TV or GPS to its next generation PMP devices. Thus, Techno can upgrade with minimal requirements for redevelopment, cutting time to market and design costs. "Freescale is energizing energizing, adj giving energy to; revitalizing; rejuvenating. the entire mobile multimedia entertainment industry," said Franz Fink, senior vice president and general manager of Freescale's Wireless and Mobile Systems Group. "Our family of applications processors enables OEMs, like Techno, to innovate and design creative multimedia products that offer rich video, audio and a host of entertainment applications at exceptionally low power." Techno Portable Media Player Techno introduced the PMP-10S at this year's 10th International IC-China Conference & Exhibition in Shenzhen. The Techno PMP-10S features a 3.6" TFT (Thin Film Transistor) The term typically refers to active matrix screens on laptop computers. Active matrix LCD provides a sharper screen display and broader viewing angle than does passive matrix. See LCD and thin film. TFT - Thin Film transistor color LCD screen that delivers a rich video experience that lasts up to four hours, or two feature films, on one battery charge. The Techno PMP-10S provides a number of integrated media options including a 20G hard disk drive, 2.0 megapixel (MP) digital camera, digital camcorder, display screen, TV out, voice recording and Windows Media Player Digital jukebox software for Windows from Microsoft that plays a variety of audio, video and streaming formats including MP3, WMA, CD audio and MIDI. Starting with Version 6.2 in 1999, the Windows Media Rights Manager was added for securing copyrighted content. . Capitalizing on the i.MX processor's flexibility, Techno was able to quickly introduce the cost-sensitive, flash-based Techno PMP-30S. This model includes a 2.0 MP digital camera to record video and take photos, mobile theater that supports a broad range of video formats, and a digital companion that utilizes the USB USB in full Universal Serial Bus Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer. on-the-go technology in the i.MX21 processor to enable direct connections to other devices without using a computer. At the heart of the Techno PMP-10S and PMP-30S devices is Freescale's i.MX21 multimedia applications processor. Based on industry-leading ARM core technology and developed on Freescale's Smart Speed architecture, the i.MX21 processor drives MPEG-4 and H.263 encode and decode acceleration up to common intermediate format (CIF (1) (Common Intermediate Format) A standard video format used in videoconferencing. CIF formats are defined by their resolution, and standards both above and below the original resolution have been established. The original CIF is also known as Full CIF (FCIF). ) 30 frames per second, delivering the ultimate multimedia experience. The processor enables the Techno PMP-10S and PMP-30S to support virtually all image and video standards such as WMV (Windows Media Video) A family of digital video compression technologies from Microsoft based on MPEG-4. Version 9 of the WMV codec was released to the SMPTE organization and became the SMPTE 421M standard, otherwise known as VC-1 (see VC-1). , MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). 4 and AVI (Audio Video Interleaved) A Windows multimedia video format from Microsoft. It interleaves standard waveform audio and digital video frames (bitmaps) to provide reduced animation at 15 fps at 160x120x8 resolution. Audio is 11,025Hz, 8-bit samples. . This allows consumers to enjoy the multimedia experience without having to worry about file formats. Freescale i.MX21 processor The i.MX21 multimedia applications processor is a member of the widely used i.MX family and is ideal for computationally-intensive applications such as video and audio media players, mobile gaming consoles and GPS systems as well as smartphones, PDAs, ultra portable handheld computers and other wireless mobile devices. i.MX processors feature an extensive suite of software including Microsoft(R) Windows(R) CE and PocketPC(R), Symbian OS(TM), Linux(R) OS and many leading RTOSes and reference designs to greatly accelerate the creation of next-generation mobile communication products. About Freescale Semiconductor Freescale Semiconductor, Inc. (NYSE:FSL) (NYSE:FSL.B) is a global leader in the design and manufacture of embedded semiconductors for the automotive, consumer, industrial, networking and wireless markets. Freescale became a publicly traded company publicly traded company A company whose shares of common stock are held by the public and are available for purchase by investors. The shares of publicly traded firms are bought and sold on the organized exchanges or in the over-the-counter market. in July 2004 after more than 50 years as part of Motorola, Inc. The company is based in Austin, Texas, and has design, research and development, manufacturing or sales operations in more than 30 countries. Freescale, a member of the S&P 500(R), is one of the world's largest semiconductor companies with 2004 sales of $5.7 billion (USD USD In currencies, this is the abbreviation for the U.S. Dollar. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. ). www.freescale.com About Shenzhen Techno Science Technology R&D Co., Ltd. Shenzhen Techno Science Technology R&D Co., Ltd is a fast-developing high tech privately operated enterprise, which locates in China Shenzhen Bao'an high-tech optimistic development base. Since the establishment of company, it technically devotes to the research and development work for the technology and products of embedded multimedia electronic product based on the hard disk saving means, automobile peripheral electronic application products, network application products and so on. The products' technical level is in the lead domestically. Shenzhen Techno Science Technology R&D Co., Ltd has now been growing up to one of the most well-known domestic science & tech enterprises that are researching and developing embedded hard disk digital products in China. www.techno.net.cn Freescale(TM) and the Freescale logo are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. (C) Freescale Semiconductor, Inc. 2005. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion