China's Mobile Advertising Market: Sales-Oriented Ads First, Brand Ads Second is Now Available.DUBLIN Dublin, city, Republic of Ireland Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River. , Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles. -- Research and Markets (http://www.researchandmarkets.com/research/227ebd/chinas_mobile_adv) has announced the addition of the "China's Mobile Advertising Market: Sales-Oriented Ads First, Brand Ads Second" report to their offering. In 2007, China's mobile advertising market grew 97% over the previous year. Currently, SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. advertising is the type of mobile advertising most widely used and represented an estimated 40%-50% of China's mobile advertising revenue in 2007. However, SMS is widely considered spam E-mail that is not requested. Also known as "unsolicited commercial e-mail" (UCE), "unsolicited bulk e-mail" (UBE), "gray mail" and just plain "junk mail," the term is both a noun (the e-mail message) and a verb (to send it). and is, therefore, likely to decline significantly during the next few years. WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. advertising, especially sales-oriented advertising, will grow rapidly in the same period. Interactive marketing is also gaining interest from brand advertisers, providing the next area of growth. Consumer acceptance of mobile advertising is lower than with other advertising methods; however, ads that are related to topics of interest to consumers are likely to be very successful. Spam and traffic costs are the primary barriers for consumer acceptance of mobile advertising. Most mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV. users in China are young and tech-savvy, with low- to mid-level personal income but high purchasing power Purchasing Power 1. The value of a currency expressed in terms of the amount of goods or services that one unit of money can buy. Purchasing power is important because, all else being equal, inflation decreases the amount of goods or services you'd be able to purchase. 2. . As such, we think that fashionable, interesting, leading-edge products or advertising campaigns may appeal to them more. This report covers China's mobile advertising market with an analysis of features, market size, types of mobile advertising, value chain structures, business models, pricing models, market drivers and barriers, and forecasts. It also includes the results of a survey of Chinese Chinese, subfamily of the Sino-Tibetan family of languages (see Sino-Tibetan languages), which is also sometimes grouped with the Tai, or Thai, languages in a Sinitic subfamily of the Sino-Tibetan language stock. mobile Internet users that sheds light on the attitudes of Chinese consumers with regard to mobile advertising. CONTENTS: Executive Summary Market Overview Market Dynamics and Advantages Types and Trends of Mobile Advertising Push Advertising WAP Site Advertising Embedded Advertising in Mobile Content/Services Offline Advertising Market Size Value Chain & Business Model Analysis Value Chain Structure Business Model Pricing Model Consumer Attitudes Demographics Survey Results Mobile Advertising Widely Used in China Acceptance of Mobile Advertising Acceptable Types of Mobile Advertising Acceptable Incentive Advertising Acceptable Length for Video/Audio Ads Favorite Interactive Ads Barriers to Mobile Advertising Summary Market Drivers and Barriers Market Drivers Mobile Phones Drawing Interest from Advertisers Doing Sales-Oriented Ads Ad Server Technology Becoming Mature Network and Mobile Phone Capabilities Improving Market Barriers Brands Sitting on the Fence Spam Hindering Acceptance Traffic Fees a Concern No Independent Media Analytics Mobile Advertising Revenue Forecast 2006-2012 Company Profiles Ad Serving Providers Focus Media Wireless Madhouse Casee MMClick Publishers Kong.net 3G.CN Carriers China Mobile Methodology Related Reports TABLES AND FIGURES ALSO INCLUDED For more information visit http://www.researchandmarkets.com/research/227ebd/chinas_mobile_adv |
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