China's Magazine Industry Poised for Rapid Growth; A comprehensive new report from American Business Media outlines opportunities and entry options for publishers.Business Editors NEW YORK--(BUSINESS WIRE)--May 14, 2004 A new report on China's burgeoning magazine market is now available from American Business Media American Business Media is an association of business information providers that was founded in 1906. Currently, the association has more than 300 member companies and delivers business intelligence to industry, Madison Avenue, Wall Street and the Beltway, representing almost 5,000 . The 90-page "Guidelines guidelines, n.pl a set of standards, criteria, or specifications to be used or followed in the performance of certain tasks. for Publishing in China (2004)" is an essential resource for publishing companies interested in global expansion. "Guidelines for Publishing in China (2004)" is a project of American Business Media's International Committee. It was written by publishing veteran Thomas Gorman Thomas Gorman can refer to:
"China's size and influence are such that current and aspiring as·pire intr.v. as·pired, as·pir·ing, as·pires 1. To have a great ambition or ultimate goal; desire strongly: aspired to stardom. 2. global players in publishing cannot afford to be absent from this market," says Gorman. "Advertising spending in the magazine category grew by an average of 33% annually from 1984 to 2002, and is likely to maintain very high rates of growth for the foreseeable fore·see tr.v. fore·saw , fore·seen , fore·see·ing, fore·sees To see or know beforehand: foresaw the rapid increase in unemployment. future." Furthermore, China has taken big steps towards more openness and further reform of media since its accession Coming into possession of a right or office; increase; augmentation; addition. The right to all that one's own property produces, whether that property be movable or immovable; and the right to that which is united to it by accession, either naturally or artificially. to the World Trade Organization and the rise of the country's new leadership. The report contains the most complete list ever published of Chinese business magazines with international links, plus the circulation, frequency, one-page 4-color rate, and other information on each title. It also has data on China's advertising market, a chapter on trade show and online opportunities and practical advice for planning your first business trip to China. The report is available free of charge to American Business Media members. Non-members can purchase it for $495 at www.americanbusinessmedia.com or by contacting Peter Loibl at p.loibl@abmmail.com or calling 212.661.6360 ext. 3317. Founded in 1906, American Business Media is the association for business-to-business information providers, including producers of print publications, websites, trade shows and other media. Its 238 member companies represent more than 3,000 print and electronic publications and over 850 trade shows and events. |
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