China's Homegrown Audio Video Coding and Decoding Standard, AVS, has Attracted Much Industry Interest Since its Release.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c91389) has announced the addition of Opportunities and Challenges for the AVS (Audio Video Coding Standard) A video compression technique developed by Chinese companies and supported by the Chinese government. Expected to provide better compression than MPEG-2, AVS was created to avoid paying royalties to the MPEG licensors, which are outside Standard in China to their offering. China's homegrown audio video coding Video coding is the field in electrical engineering and computer science that deals with finding efficient coding formats and algorithms for digital video. Video data usually not only contains visual information but also audio. and decoding standard, AVS (Audio Video coding Standard) has attracted much industry interest since its release. Due to the pervasiveness of digital multimedia applications, and the enormous potential of the Chinese digital TV, IPTV (Internet Protocol TV) Also called "TV over IP," IPTV delivers scheduled TV programs and video-on-demand (VOD) via the IP protocol and digital streaming techniques used to watch video on the Internet. (Internet Protocol See Internet and TCP/IP. (networking) Internet Protocol - (IP) The network layer for the TCP/IP protocol suite widely used on Ethernet networks, defined in STD 5, RFC 791. IP is a connectionless, best-effort packet switching protocol. Television), and mobile phone TV markets, the industries are holding positive attitudes towards the future of AVS. In January 2006 the Standardization Administration of China approved the AVS as the national audio/video coding standard, and took effect in March 2006. With increasing adoption of AVS in China, the standard will begin to make an impact on the industry chain. The report analyzes current development of the AVS standard and services in China. Contents: - Current Status of the AVS Standard - Establishment of the AVS Standard - Table 1 Main AVS Industry Chain Vendors - Evolution of the AVS Standard - Comparison between AVS and Other Standards - By Technology - By Patents - By Royalties - Table 2 Comparison of AVS and MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). 4 AVC (1) (Advanced Video Coding) The video compression techniques used in the H.264 standard, jointly developed by ISO and the ITU-T. See H.264. (2) (Audio Visual C Royalty Costs - Table 3 MPEG-4 AVC/H.264 License Terms: Codec Manufacturers - Table 4 MPEG-4 AVC/H.264 License Terms: Participation Fees - Development of AVS Product Applications - Development of AVS Services - Trial - Commercialization - Hangzhou Radio & TV Group - China Netcom - Future Trends - MIC Perspective For more information visit http://www.researchandmarkets.com/reports/c91389. |
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