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China's Spirits Market Offers Foreign Companies Increased Potential for Sales.


DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c41069) has announced the addition of Spirits in China to their offering.

Our Spirits in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2000-2005), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2010 illustrate how the market is set to change.

Product coverage includes: whisk(e)y, brandy and cognac, white spirits (gin, vodka), rum, tequilla and liqueurs Liqueurs are high-alcohol, high-sugar beverages with added flavorings usually derived from herbs, fruits, or nuts.

Liqueurs are distinct from flavored liquors, fruit brandy and eau de vie which contain no sugar.

Most liqueurs range between 15 and 70 percent alcohol by volume.
 

Data coverage: market sizes (historic and forecasts), company shares and brand shares

Why buy this report?

--Get a detailed picture of the spirits industry

--Pinpoint growth sectors and identify factors driving change

--Understand the competitive environment, the market's major players and leading brands

--Use five-year forecasts to assess how the market is predicted to develop

With a network of over 600 analysts worldwide, we have a unique capability to develop reliable information resources (1) The data and information assets of an organization, department or unit. See data administration.

(2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT.
 to help drive informed strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. .

Topics Covered

1. EXECUTIVE SUMMARY

2. OPERATING ENVIRONMENT In computing, an operating environment is the environment in which users run programs, whether in a command line interface, such as in MS-DOS or the Unix shell, or in a graphical user interface, such as in the Macintosh operating system.  

--2.1 Consumer Expenditure on Alcoholic Drinks

--2.2 Taxation and Duty Levies

--2.3 Legislation

-- - 2.4 Contraband/Parallel Trade

--2.5 Duty-free

3. ALCOHOLIC DRINKS

--3.1 Market Performance

--3.2 Market Performance by Region

--3.3 Key Trends and Developments

--3.4 Competitive Environment

--3.5 Leading Company Profile: Beijing Yanjing Beer Yanjing beer is a malty, smooth premium lager beer from China. Brewed in the Shunyi district of Beijing, it is the most commonly available beer throughout Beijing, is the official state beer of China, and is one of the major sponsors of the 2008 Beijing Olympics.  Group Corp

--3.6 Leading Company Profile: China Resources China Resources (Chinese: 華潤; HKSE: 0291 ) is a group of companies in wide variety of business in Hong Kong and mainland China. Some of its companies use the name the acronym CRC.  Snow Breweries Ltd

--3.7 Leading Company Profile: Harbin Brewery Group Acquired by Anheuser-Busch in 2004, Harbin Brewery is located in China and is the country's fourth-largest brewery. Harbin is one of the oldest brewers in China, has a leading position in Northeast China and produces the Hapi beer brand.  Ltd

--3.8 Leading Company Profile: Sichuan Yibin Wuliangye Distillery Co Ltd

--3.9 Leading Company Profile: Tsingtao Brewery Tsingtao Brewery (Simplified Chinese: 青岛啤酒厂; Traditional Chinese: 青島啤酒廠; Pinyin:  Co Ltd

--3.10 Leading Company Profile: Yantai Changyu Pioneer Wine Co Ltd

--3.11 Emerging and Niche Companies

--3.12 Distribution

--3.13 Forecast Market Performance

--3.14 Forecast Market Performance by Region

4. SPIRITS

--4.1 Sector Performance

--4.2 Sector Performance by Region

--4.3 Other Spirits Performance by Region

--4.4 New Product Developments

--4.5 Pricing

--4.6 Premium Trends

--4.7 Vodka by Flavoured vs Non-flavoured

--4.8 Distribution

5. APPENDIX

--5.1 Industry Statistics

6. DEFINITIONS

Summary

International spirits players accelerate penetration into China

Drawn by the lowered tariff and great sales potentials in China, foreign spirits players are seen stepping up their local presence, backed by huge marketing investment. Local booming sales for imported spirits undoubtedly further boost their confidence to bet on their future growth in China market with enhanced investment already in their mind. While on-trade channel remains the key distribution focus for foreign spirits players, they are also witnessed achieving increasing presence in local supermarkets/hypermarkets which are expanding rapidly into inland major cities.

Companies Mentioned Include:

--Tsingtao Brewery Co Ltd - China Resources Enterprise Co Ltd - Beijing Yanjing Beer Group Corp - InBev - Anheuser-Busch Cos Inc - Henan Jinxing Brewery Group - Guangzhou Zhujiang Brewery Group Guangzhou Zhujiang Brewery Group Co., Ltd (Traditional Chinese: 廣州珠江啤酒集有限公司; Simplified Chinese:  Co - Fujian Sedrin Brewery Co Ltd - Chongqing Brewery Co - Asahi Breweries Asahi Breweries, Ltd. (アサヒビール株式会社 Asahi Bīru Kabushiki Gaisha) TYO: 2502 is the 2nd largest beer brewery in Japan and soft drink company based in Tokyo, Japan.  Ltd - Fujian Yanjing Huiquan Brewery Co Ltd - China Resources Snow Breweries Ltd - Shenzhen Kingway Brewery Co - Suntory Ltd - Yantai Changyu Pioneer Wine Co Ltd - Jing jing (jing) [Chinese] one of the basic substances that according to traditional Chinese medicine pervade the body, usually translated as "essence"; the body reserves or constitutional makeup, replenished by food and rest, that supports  Brand Co Ltd - Harbin Brewery Group Ltd - Carlsberg A/S - COFCO International - Beijing General Distillery - Anhui Gujing Distillery Co Ltd - Guangdong Jiujiang Distillery Co Ltd - Guangdong Brewery Holdings Ltd - Kweichow Moutai Co Ltd - Hainan Yedao Co Ltd - Lanzhou Huanghe Beer Co Ltd - Shandong JingZhi Distillery - Hubei Daye Jingjiu Distillery - Shandong Kong Fu Jia Distillery Co Ltd - Jiangsu Yanghe Distillery - Xinjiang Yilite Industry Co Ltd - Hubei Sanxia Daohuaxiang Distillery - Luzhou Lao Jiao jiao   also chiao
n. pl. jiao also chiao
See Table at currency.



[Chinese ji
 Co Ltd- Hunan Jiugui Liquor Co Ltd - Suntory Ltd - Suntory (Shanghai) Brewery Co Ltd - Asia Pacific Breweries (S) Pte Ltd - Sichuan Yibin Wuliangye Distillery Co Ltd - S & P Co - San Miguel Corp - Sichuan Jian Nan Chun (Group) Co Ltd

For more information visit http://www.researchandmarkets.com/reports/c41069
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Aug 24, 2006
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