China's Games Market, Inclusive of Online Packaged PC and Console, is Expected to Exceed $1.3 Billion in 2008.DUBLIN Dublin, city, Republic of Ireland Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River. , Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c49768) has announced the addition of "Games Market in China/Games Development and Outsourcing (1) Contracting with outside consultants, software houses or service bureaus to perform systems analysis, programming and datacenter operations. Contrast with insourcing. See netsourcing, ASP, SSP and facilities management. " to their offering. This exclusive report analyzes the emergence of China as both a consumer and producer of games and interactive entertainment. China's games market inclusive of inclusive of prep. Taking into consideration or account; including. online packaged PC and console is expected to exceed $1.3 billion in 2008. What are the latest opportunities and trends in this emerging market? China is emerging as a development and outsourcing destination due to its low cost structure, large labor force and robust infrastructure. How much can companies really save by outsourcing game development to China and are the risks worth the benefits? This exclusive study includes an analysis of these trends: Online Games * Growth of casual games and its effect on increasing game adoption. Several high-profile marketing deals between game operators and well-known consumer brands have further increased the awareness of games * Increasing move towards in-game ads and sponsorships due to concern about the over-use of micro-transactions * Discussion of marketing strategies for online games including off-line marketing and the use of celebrity spokespersons * What's popular at Internet cafes The high-tech equivalent of the coffee house. However, instead of playing chess or having heated political discussions, you browse the Internet and discuss the latest technology. CDs, DVDs, games and other "cyber stuff" are also generally available. and their role in influencing the growth of the games market? * Key metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. : market sizing and forecasts, size of casual versus MMORPG (Massively Multiuser Online Role Playing Game) A role playing game on the computer played by many people. An MMORPG differs from a regular computer role playing game because its environment is perpetual. segment, game operator market share, top titles with concurrent user In computer science, the number of concurrent users for a resource in a location, with the location being a computing network or a single computer, refers to the total number of people using the resource at the same time. numbers Console and Packaged PC Games * PS3, Wii and Xbox 360 market forecasts in 2006-2010 * Discussion of relevant trends, current marketplace conditions for console and PC, government regulations, and the effect of piracy piracy, robbery committed or attempted on the high seas. It is distinguished from privateering in that the pirate holds no commission from and receives the protection of no nation but usually attacks vessels of all nations. and gray imports on sales * Key market metrics and much more Game Development and Outsourcing * Candid discussion of the strengths and weaknesses of outsourcing to China * Captured savings from outsourcing game development is often less than companies expect * A wave of international game developers rushing to set up operations is contributing to wage inflation and exacerbating ex·ac·er·bate tr.v. ex·ac·er·bat·ed, ex·ac·er·bat·ing, ex·ac·er·bates To increase the severity, violence, or bitterness of; aggravate: the existing talent crunch (1) To process data. See number crunching. (2) To compress data. See data compression. 1. (jargon) crunch - To process, usually in a time-consuming or complicated way. * Much more additional information about outsourcing trends in China Key topics covered: - Economy - Population - Regional Differences - One-Child Policy - Gaming Centers - Unique Characteristics of Chinese Society - Guanxi - Floating of the Yuan - Transparency and Corruption - PC Hardware, Internet and Broadband - Internet Cafes - Games Market Overview - Market Forecasts - Online Games Market - Defining Online Games - Online Games Market Forecasts - Drivers to Growth - Inhibitors to Growth - Unique Characteristics of Online Games - Role of the Game Operator - Top Game Operators - Top Online Games - Online Games Marketing - MMORPG Market - Casual Games - Profiles of Select Online Games - Billing and Payment Methods - Online Gamer Consumer Survey - Government Regulation - Software Piracy - Console and Handheld Market - Console Market Overview and Forecasts - Packaged PC Games Market - PC Games Overview and Forecasts - Retail Prices - Publishers - Chinese Domestic Games Market: Conclusions and Strategic Recommendations - Game Development/Outsourcing to China - Reasons For Outsourcing to China - What Is Being Outsourced? - Current Market Situation - Outsourcing in China - Strengths: Outsourcing to China - Weaknesses: Outsourcing to China - Outsourcing Considerations - Selecting an Outsourcing Partner - Game Development/Outsourcing: Conclusions and Strategic Recommendations Companies mentioned: - China.Com - Netease - Shanda Entertainment - Sina Corporation - Sohu - Tencent - The9 Limited For more information visit http://www.researchandmarkets.com/reports/c49768 |
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