Chile Lime Chicken is Back at El Pollo Loco; The Passion Returns as Chile and Lime Reunite for a Limited Time at El Pollo Loco.IRVINE, Calif. -- Back by popular demand, Irvine, California-based El Pollo Loco El Pollo Loco is a fast-food restaurant chain and Mexican grilled chicken franchise. "El Pollo Loco" is Spanish for "The Crazy Chicken". Juan Francisco Ochoa started the restaurant in Guasave, Mexico, in 1975. Inc. announced today the return of its popular Chile Lime Chicken for a limited time in El Pollo Loco restaurants. El Pollo Loco has an impressive reputation for creating tasty varieties of its famous flame-grilled chicken. One of its most popular recipes, Chile Lime Chicken, was first introduced at El Pollo Loco in 1997 and quickly became a taste sensation. It was reintroduced for a limited time last year to the delight of fans, who have been clamoring clam·or n. 1. A loud outcry; a hubbub. 2. A vehement expression of discontent or protest: a clamor in the press for pollution control. 3. A loud sustained noise. for its return ever since. The popularity of this distinctive flavor, coupled with consumers' demand for fresh, bold flavors, fueled El Pollo Loco's decision to bring Chile Lime Chicken back again this summer as a special, limited time indulgence. El Pollo Loco's Chile Lime Chicken begins with fresh marinated chicken basted with a tasty, aromatic glaze glaze, in pottery glaze, translucent layer that coats pottery to give the surface a finish or afford a ground for decorative painting. Glazes—transparent, white, or colored—are fired on the clay. of Ancho an·cho n. pl. an·chos A dried poblano pepper. [American Spanish (chile) ancho, wide (chili), from Spanish, from Old Spanish, from Latin amplus; see ample.] Chiles, Chinese Red Chinese red n. See vermilion. Chiles and lime. Ancho Chiles, often used in traditional mole sauce, add bold flavor and mild, fruit-like sweetness. Chinese Red Chiles deliver rich flavor with mild to medium spiciness. The chicken is then flame-grilled to perfection Adv. 1. to perfection - in every detail; "the new house suited them to a T" just right, to a T, to the letter by El Pollo Loco's expert cooks for a fresh, delicious twist on the chain's traditional citrus-marinated, flame-grilled chicken. "We've introduced many special flavors through the years, but Chile Lime Chicken has definitely struck a responsive chord with our guests," said Karen Eadon, chief marketing officer for El Pollo Loco Inc. "With its refreshing twist, summer is the ideal time to bring Chile Lime Chicken back. It's perfect for summer get-togethers with family and friends, complemented by our wide assortment of delicious sides, warm tortillas and fresh salsas Salsas is a Portuguese parish in the district of Bragança. The population in 2001 is 424, its density is 16.5/km² and the area is 25.76 km². ." El Pollo Loco's Chile Lime Chicken will be available through August 8, 2004. During this time, the company's traditional flame-grilled chicken will also be served. Guests can mix the two varieties within their order, if they choose, so they are able to enjoy both. The company will communicate the return of this popular favorite to consumers in both general and Hispanic markets through a multimedia broadcast campaign that begins July 5. General market television and radio spots will embrace El Pollo Loco's new creative direction, which entices consumers to "Taste the Fire." Spanish language Spanish language, member of the Romance group of the Italic subfamily of the Indo-European family of languages (see Romance languages). The official language of Spain and 19 Latin American nations, Spanish is spoken as a first language by about 330 million persons television spots will reinforce how "The fresh Latin flavor of El Pollo Loco's flame-grilled chicken brings out the Loco in you." Commercials will appear in select West Coast markets. In addition to television and radio advertising, a wide mix of point-of-purchase vehicles will be used, including roof banners, translites and window clings. El Pollo Loco Inc., a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. with headquarters in Irvine, is the nation's leading quick-service restaurant chain specializing in citrus marinated, flame-grilled chicken. El Pollo Loco currently operates more than 300 restaurants in four states -- California, Arizona, Nevada and Texas. The company recently announced plans to expand east of the Mississippi into Chicago. For more information about El Pollo Loco, visit the company's Web site at www.elpolloloco.com. |
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