ChildrenFirst Launches New Center Founders Club; Exclusive Benefits Are Now Available To Those Clients Who Help Develop New Dedicated Backup Child Care Centers.

GREATER BOSTON, Mass. -- ChildrenFirst (www.childrenfirst.com), the leading provider of employer-sponsored backup child care, today launched its New Center Founders Club. The Founders Club delivers unique benefits to those clients who help drive the development of a new ChildrenFirst dedicated backup child care center.

Founders Club members receive benefits exclusive to membership, including:

--Founders Club Pricing. Founders Club members receive an exclusive pricing option: a 15% discount off first year membership fees. Founders memberships are memberships for new center locations where deposits are paid before ChildrenFirst has 15 memberships for that center.

--Center Advisory Board. New Center Founders Club members will have the opportunity to serve on that center's Advisory Board, helping drive the center's success by working with center staff to understand trends in the local community and help ChildrenFirst shape its center activities and curriculum, as well as advertising, marketing and communications to meet those needs.

Advisory Board members will also have the opportunity to work with other ChildrenFirst center Advisory Boards across the US and Canada.

--Pre-Center Opening Public Relations. Prior to the center opening, ChildrenFirst will be conducting a regional public relations campaign to support the new center development. Founders Club members will receive priority access to participation in the program, including:

--  Announcement to local media about their membership in
                the Founders Club

            --  Priority for inclusion in local media stories about
                the center's development

            --  Recognition at all center development events and on
                all new center materials

--Center Opening. The center opening will involve a grand opening event at the center and will be celebrated by Founders Club members, employees of the Founders Club companies, their working parent employees and their children, ChildrenFirst Executive Management, and center staff. Founders Club members are invited to participate in all Center Opening activities, including:

--  Ribbon-cutting ceremony and photo-shoot.

                --  All Founders Club members will receive a
                    commemorative framed picture of the ribbon-cutting

            --  On-site local media interviews

            --  Placement on the Founders Club "Wall of Recognition":
                a permanent, in-center recognition of your
                contribution. The Wall may be in the form of a mural,
                quilt, plaque, painting or other artistic
                representation by a local artist.

--On-going Recognition and PR. Founder's Club members will remain active in ChildrenFirst's on-going center promotions and public relations, including:

--  Inclusion in all center anniversary and milestone
                celebrations

            --  Priority access to all local and national media
                coverage of the center

            --  Priority access to all local and regional
                ChildrenFirst events, including parent seminars,
                networking events and in-center activities

            --  Invitation to speak at ChildrenFirst events

Membership in the Founders Club is exclusively reserved for those companies who build the center's foundation with the first 15 memberships.

Founding clients also enjoy all the other benefits of a ChildrenFirst Membership:

--Travel Benefit

--Maternity Transition programs

--School-age camps

--Parent seminars

About ChildrenFirst

ChildrenFirst pioneered the concept of child care centers that specialize in meeting the needs of children and families when their regular arrangements break down or are unavailable. Backup child care serves as business interruption insurance when an employee's primary child care arrangement breaks down. Through its international network of dedicated backup child care centers, ChildrenFirst serves the employees of more than 260 progressive companies and more than 45,000 registered children and their families. These families have visited our dedicated backup child care centers more than 600,000 times since the company was founded in 1992. ChildrenFirst centers are exclusively employer-sponsored.

Learn more about ChildrenFirst at www.childrenfirst.com