Children 'fooled by junk food adverts'.

CHILDREN are so used to scoffing fast food that they don't even see it as a treat, a survey has found.

The British Heart Foundation's poll of seven to 14-year-olds revealed that two out of three children believed junk food was not a treat, with 75 per cent saying they thought crisps were part of a normal lunch.

The foundation blasted the food industry for its marketing "tricks" as it launched its Food4Thought campaign.

Two thirds of parents said they were concerned junk food and drink advertising affected their child's food choices, and BHF's Dr Mike Knapton, said: "Junk food marketing is skewing children's idea of what normal food is."