Children's Defense Fund, NYC Department of Health and Chase lead campaign to vaccinate children.NEW YORK--(HealthWire)--May 16, 1996--The Children's Defense Fund The Children's Defense Fund (CDF) is a national organization that is committed to the social Welfare of children. Founded in 1973, the nonprofit group uses its annual $9 million budget to lobby legislators and to speak out publicly on a broad array of issues on the law, the family, and , the New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. Department of Health and Chase are launching year two of their Child Vaccination Program, a public/private partnership to protect children under two from diseases that can cause blindness, deafness, brain damage and death. The program consists of a city-wide public awareness advertising campaign featuring baby photos of eleven popular celebrities -- Whitney Houston, Jimmy Smits, Danny DeVito, Jane Pauley, Edward James Olmos Edward James Olmos (born February 24, 1947) is an Emmy-winning and Oscar-nominated American actor and director. Some of his most memorable roles were Lt. Martin Castillo in Miami Vice, Jaime Escalante in Stand and Deliver and Admiral William Adama in the , Debbie Allen, Spike Lee, Cristina, LaVar Burton, SinBad and Willie Colon -- and community mobilization in thirteen neighborhoods. Today in New York Today in New York is WNBC-TV's pre-Today newscast, also post-Today on weekends, airing from 5 AM to 7 AM weekdays with the local news cut ins being branded as such. City, more than 40% of New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of City's children age two and under are not properly vaccinated, a rate worse than many developing countries. The purpose of the Child Vaccination Program is to educate parents about the importance of children being vaccinated against life-threatening diseases, such as measles, polio and whooping cough whooping cough or pertussis, highly communicable infectious disease caused by the bacterium Bordetella pertussis. The early or catarrhal stage of whooping cough is manifested by the usual symptoms of an upper respiratory infection with . Since the campaign was launched last May, calls to the city's Immunization immunization: see immunity; vaccination. Hotline have increased by over 200% and more than 2,000 children have been referred for vaccinations. About 82% of the hotline callers reported that they heard about the campaign through this public education effort. The campaign slogan "Give Them Five. Help Them Thrive" has been extremely successful in getting the message across that parents must take their children to the doctor five times to complete the proper series of vaccinations -- not just once. According to Marian Wright Edelman Marian Wright Edelman (born June 6, 1939, in Bennettsville, South Carolina) is an American activist for the rights of children. She is president and founder of the Children's Defense Fund. , president of the Children's Defense Fund, "it is the responsibility of every parent and caring adult in New York to make sure their children are properly immunized, so that all the City's children can get a healthy start in life." She went on to say that, "every dollar spent to immunize im·mu·nize v. 1. To render immune. 2. To produce immunity in, as by inoculation. im a child saves $12 on the other end in health care costs." Edelman praised the Child Vaccination Program as an excellent example of how public/private partnerships can make a difference. "The Children's Defense Fund, the New York City Department of Health and Chase have been able to build on their cooperative effort by attracting more than a hundred other public and private organizations to work on various aspects of the Child Vaccination Program, including a comprehensive neighborhood by neighborhood mobilization effort to reach parents and their children," Edelman said. "Chase is proud to continue its sponsorship of this worthwhile and successful program so that some time in the near future, every child in our great City is properly vaccinated and protected against preventable diseases," said A. Wright Elliott, Executive Vice President of The Chase Manhattan Corporation The Chase Manhattan Corporation was a bank holding company formed as parent of the Chase Manhattan Bank. During its time as the parent company, it was led in succession by David Rockefeller, Willard C. Butcher, and Thomas G. Labrecque. . Chase will undertake a comprehensive educational effort to reach millions of customers, featuring campaign materials in all Chase and Chemical branches throughout New York State, New Jersey and Western Connecticut, and carrying messages on ATM machines throughout the tri-state area. Wells Rich Greene BDDP created the pro-bono multi-media advertising campaign, which includes Spanish and English version of :30, :15 and :10 television and radio public service announcements, ads for placements in newspapers and magazines, posters to be displayed in schools and health clinics citywide, and bus and subway ads. A toll-free number, 1-800-325-CHILD, is listed on the ads for anyone who wants information concerning free child vaccinations. The MTA-New York City Transit has once again generously provided free space on the subways which will be augmented by bus space which is being donated by the Department of Health. This year, the campaign has added a number of new sponsors: Pathmark stores will be displaying CVP CVP central venous pressure. CVP abbr. central venous pressure CVP central venous pressure. CVP Central venous pressure, see there posters and distributing CVP materials in all of their stores. They will also offer a rewards program whereby parents who have their children vaccinated receive free coupons for Pepsi Cola, Edy's Grand Ice Cream and Nabisco cookies. The Major League Baseball Players Association The Major League Baseball Players Association (or MLBPA) is the union of professional major-league baseball players. History Of MLBPA The MLBPA was not the first attempt to unionize baseball players. has also joined the CVP and will be working to involve the baseball players in various CVP activities. A citywide mobilization committee has been formed which includes organizations like the United Way, Coalition of 100 Black Women, 100 Black Men, DC 37-AFSCME, Local 1199 - National Health and Human Service Employees, United Federation of Teachers, New York City Education, Rotary Club International, Alianza Dominicana, Banana Kelly and the Brooklyn Perinatal Network. This committee is working to engage broad community support for the Child Vaccination Program. CONTACT: The Chase Manhattan Corp. Charlotte Gilbert-Biro, 212/270-7455 or Children's Defense Fund Donna Lawrence, 212/233-4000 |
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