Chihuahua victory goes to Chiat/Day.Adios, Taco Bell Taco Bell Corp., a subsidiary of Yum! Brands, Inc., is a Mexican-style quick service restaurant chain based in Irvine, California, United States. The restaurant has locations primarily in the United States and Canada, but also operates outlets in several other markets. . The local office of TBWA TBWA Tampa Bay WorkForce Alliance (Florida) TBWA The Big What Adventure TBWA Texas Bottled Water Association TBWA Tampa Bay Water Authority (Florida) TBWA Tiny Bubbles With Attitude Chiat/Day won a court ruling last month relieving the advertising agency of $42 million in legal costs that followed the success of its 1997 ad campaign for Taco Bell Corp. featuring a talking Chihuahua. The Taco Bell commercials, created by the shop's Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. office, were so popular they turned up on toys and T-shirts. In the commercials, the Chihuahua appeared to say, "Yo quiero Taco Bell," which in English means "I want Taco Bell." In 2003, however, Taco Bell, owned by Yum! Brands Yum! Brands, Inc. (NYSE: YUM) or Yum! is a Fortune 500 corporation, that operates or licenses A&W (excluding Canada), KFC, Long John Silver's, Pizza Hut, and Taco Bell restaurants worldwide. Based in Louisville, Kentucky, it is the world's largest quick-service (a.k.a. Inc., was ordered by a jury to pay $42 million in a breach of contract lawsuit filed by two Michigan men who alleged they had met with executives of the Mexican fast-food chain to pitch an ad campaign about a talking "Psycho Chihuahua." (The men and the company had broken off talks for the project.) Taco Bell then sued TBWA Chiat/Day, a subsidiary of Omnicom Group Inc., in Los Angeles federal court claiming that the agency's contract for the $500 million campaign made it responsible for all its legal costs, including the $42 million settlement. TBWA Chiat/Day, in a counterclaim A claim by a defendant opposing the claim of the plaintiff and seeking some relief from the plaintiff for the defendant. A counterclaim contains assertions that the defendant could have made by starting a lawsuit if the plaintiff had not already begun the action. , alleged that the case should be dismissed, and a federal judge agreed, throwing out Taco Bell's claim, according to court papers. Calls were not returned by Taco Bell's attorney, Chicago-based Jeffrey Charkow, a partner at Stein Ray & Harris LLP LLP - Lower Layer Protocol , or by TBWA Chiat/Day's local attorney, Douglas Emhoff, a partner at Whitwell Jacoby Emhoff LLP. |
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