Chico's and Pazo Stores Accessorized with Branded Music From PlayNetwork; Unique In-store Soundtracks Crafted To Enhance The Customer Shopping Experience.Business Editors/High-Tech Writers REDMOND, Wash.--(BUSINESS WIRE)--Sept. 8, 2003 PlayNetwork Inc.'s branded music programming service and playback technology are enabling Chico's FAS, Inc. (NYSE NYSE See: New York Stock Exchange :CHS (Cylinder Head Sector) An earlier method of addressing a hard disk by referencing all three physical elements of the drive. It was superseded by logical block addressing (see LBA). ) to treat customers to a casual jazz and sophisticated pop music experience that uniquely characterizes the Chico's and Pazo brands, PlayNetwork announced today. As one of the fastest-growing national retailers of women's fashions, Chico's was searching for a new in-store music solution that could specifically brand its 405 Chico's outlets and 10 Pazo stores. Chico's turned to PlayNetwork for its professional and collaborative approach to creating music mixes, and for technological advantages that allow for targeted, brand-specific music programs. "Chico's serves fashion-minded women with very sophisticated tastes, and PlayNetwork was the only service provider that offered an efficient way for us to find and feature music that specifically matches their interests," said Stephanie Picone, Director of Visual Presentation for Chico's. Chico's music consists of a unique combination of adult pop, 60's pop, cool jazz and foreign vocals, developed cooperatively between Chico's marketing team and PlayNetwork's music programming experts. PlayNetwork uses a powerful, proprietary music management engine to sort and select through hundreds of thousands of licensed original songs to create exclusive and unique music mixes for the Chico's and Pazo brands. "Collaboratively working to develop unique in-store music soundtracks is clearly becoming more of a recognized marketing strategy that resonates with premium brands such as Chico's, and PlayNetwork is pleased to offer the technology and creative resources that facilitate this level of service for businesses of all size," said Stephen Dorsey, PlayNetwork's VP of Marketing and Creative. About PlayNetwork Based in Redmond, Washington Redmond is a city in King County, Washington, USA. It is situated on the eastern edge of the Seattle urban area, in what is known as the Eastside. In 2003 the Census Bureau estimated the city population was 46,391. , PlayNetwork Inc. produces creative entertainment solutions for businesses worldwide including Abercrombie & Fitch, Chipotle chi·pot·le n. A ripe jalapeño pepper that has been dried and smoked for use in cooking. [American Spanish, from Nahuatl xipotli.] Noun 1. , dELiA*s, Houlihan's Restaurants, Krispy Kreme Krispy Kreme is a chain of doughnut stores. Its parent company is Krispy Kreme Doughnuts, Inc. (NYSE: KKD), based in Winston-Salem, North Carolina, United States. Doughnuts, Levi Strauss
Levi Strauss, born Löb Strauß & Co., TGI TGI Tribunal de Grande Instance TGI Target Group Index TGI Thank God It's Friday (US restaurant chain) TGI Tracheal Gas Insufflation TGI Tumor Growth Inhibition TGI Trato Gastrointestinal (Portugese) Friday's, The Finish Line, The Picture People and Starbucks Coffee Company. PlayNetwork collaborates with each business to deliver unique entertainment programs and audio/video systems that entice customers and improve the in-store quality of experience. PlayNetwork partners with major record labels and media production houses to access millions of original artist songs and videos as well as creative talent for the production of original video content or messaging programs. PlayNetwork stands behind its work with a customer-satisfaction guarantee and award-winning A/V (1) (Audio/Video) Refers to equipment and applications that deal with sound and sight. The A/V world includes microphones, tape recorders, audio mixers, still and video cameras, film projectors, slide projectors, VCRs, CD and DVD players/recorders, amplifiers and quality-assurance standards. More information is available at www.playnetwork.com. |
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