Chicken Burrito Madness Returns to El Pollo Loco; The Nation's Flame-Broiled Chicken Leader Introduces Two New Burritos and a Flavor for Every Taste.Business Editors & Food Writers IRVINE, Calif.--(BUSINESS WIRE)--Feb. 26, 2001 El Pollo Loco El Pollo Loco is a fast-food restaurant chain and Mexican grilled chicken franchise. "El Pollo Loco" is Spanish for "The Crazy Chicken". Juan Francisco Ochoa started the restaurant in Guasave, Mexico, in 1975. announced today the return of Chicken Burrito Madness(TM). The chain kicks off this year's event with fresh new additions to its burrito lineup. The new burritos, Ranch Chicken and Spicy Chicken, debut today in El Pollo Loco restaurants. Famous for hand-marinated chicken that's flame-broiled to perfection Adv. 1. to perfection - in every detail; "the new house suited them to a T" just right, to a T, to the letter , El Pollo Loco has provided a wholesome alternative to traditional fast food for more than 20 years, serving its chicken hot off the grill "Hot off the Grill" is the 1st episode of season four of the television sitcom Married... with Children.
During a Labor Day barbecue, Marcy's dead aunt's ashes end up in Al's hamburgers. with warm tortillas, a wide variety of side dishes side dish n. A dish served as an accompaniment to the main course. Noun 1. side dish - a dish that is served with, but is subordinate to, a main course entremets, side order and salsas Salsas is a Portuguese parish in the district of Bragança. The population in 2001 is 424, its density is 16.5/km² and the area is 25.76 km². prepared fresh every day. In recent years, El Pollo Loco has introduced more portable ways to bring its flame-broiled chicken to consumers on-the-go. Burritos have emerged as a popular choice. In prior years, El Pollo Loco's Chicken Burrito Madness(TM) has given way to several popular burritos, including the Chicken Lover's Burrito, Mexican Chicken Caesar Burrito and the Ultimate Burrito. El Pollo Loco has created two sensational new burritos to commemorate this year's celebration. The new burritos, Ranch Chicken and Spicy Chicken, embrace consumers' demand for fresh, bold flavors and complement the chain's existing line of chicken burritos -- the Classic, Chicken Lover's, Mexican Chicken Caesar and the Ultimate. All feature the flame-broiled chicken that made El Pollo Loco famous. The new Ranch Chicken Burrito combines two taste sensations -- El Pollo Loco's marinated, flame-broiled chicken and the fresh, robust flavor of Hidden Valley(R) Original Ranch Dressing -- with pinto beans pinto bean n. A form of the common string bean that has mottled seeds and is grown chiefly in the southwest United States. Noun 1. , cheddar and jack cheeses, tomatoes, onion and cilantro in a large flour tortilla. The new Spicy Chicken Burrito combines El Pollo Loco's flame-broiled chicken with pinto beans, cheddar and jack cheeses, tomatoes, cilantro and the chain's popular avocado avocado (ä`vəkä`do, ăv`–), tropical American broad-leaved evergreen tree of the genus Persea of the family Lauraceae (laurel family). salsa in a large flour tortilla. "Chicken Burrito Madness(TM) gives us the opportunity to introduce consumers to exciting new ways to satisfy their craving craving Psychology A strong desire to consume a particular substance–eg of abuse, or food; craving is a major factor in relapse and/or continued use after withdrawal from a substance of abuse and is both imprecisely defined and difficult to measure. for the taste of El Pollo Loco," said Margaret Jenkins, vice president of marketing for El Pollo Loco. "The new burritos pair our famous flame-broiled chicken with fresh, bold flavors like Hidden Valley(R) Original Ranch Dressing in our new Ranch Chicken Burrito. The result is delicious Mexican food that is also portable and convenient." Guests will have the option to "combo" the burrito of their choice, adding fries (or any individual side order) and a 20-ounce beverage. El Pollo Loco's Chicken Burrito Madness(TM) will be communicated to consumers in both general and Hispanic markets in a television campaign beginning March 5. The commercials reflect the chain's new creative direction, focusing on how different people experience the taste of El Pollo Loco, in upbeat :15 and :30 second spots in select West Coast markets. In addition to television advertising, El Pollo Loco will communicate Chicken Burrito Madness(TM) through a wide mix of point-of-purchase vehicles including exterior banners, translites and drive-thru signage. El Pollo Loco Inc., a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. with headquarters in Irvine, offers a wide variety of fresh mex Fresh Mex is a term for a a type of American food which offers food products influenced by the cuisines of Mexico. Often, Fresh Mex restaurants offer versions of the San Francisco Burrito. entrees in addition to family meal quantities of its famous chicken. As the nation's leading quick-service restaurant chain specializing in marinated, flame-broiled chicken, El Pollo Loco operates 280 restaurants in four states -- California, Arizona, Nevada and Texas. For more information, visit El Pollo Loco's Web site at www.elpolloloco.com. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion